How will be the tourism in the future? According to a recent report, more travelers will choose sustainability. Here are the 4 main eco trends!
How will be the tourism in the future? Will we travel on spaceships visiting faraway planets or will we finally take care of the safeguard of our Planet? According to a recent report realized by booking.com, in the future more travelers will choose eco sustainable trips!
The sustainable tourism’s eco trends
For the Hearth World Day’ s celebration, Booking.com has published a report on sustainable travel, where they analyze the eco trends of the eco-friendly travelers. The best organization in online accommodation reservation has conducted a research over a sample of 12.134 users of 12 different markets, who have travelled or are planning to do it during the last twelve months.
The result of the research shows how the trend of the green travels is continuously improving. The majority of the travelers (87%) states to have the intent to try a sustainable trip, whereas 4 over 10 (39%) always or often choose a sustainable trip. Unfortunately, despite the positive percentages, the study has revealed that the 48% affirms to have never chose a sustainable travel. A data that will make us reflect on work that we have to do to transform this intent into a real trend.
Here’s the 4 eco trends of the research:
1. Choosing green sustainable accommodations
The firs step toward the sustainability is to choose a green accommodation. In fact, 46% of the interviewees connect the concept of sustainable tourism with the stay in an eco-friendly accommodation.
But which are the main reasons? 40% choose a sustainable accommodation because it will help to reduce the negative impact on the environment, for the 34% it represents the opportunity to live an experience in contact with the local community, whereas the 33% undertake this adventure to feel better for the ecological choice.
And in the future? The number of travelers that would like to book their holiday in a ecofriendly accommodation is increased in rapport to 2017!
2. But firstly… Environment and natural beauties!
The most important reason that pushes the travelers to undertake a green travel is the safeguard of the environment and of the natural beauties.
The 54% of the interviewees normally choose this new form of tourism after having noticed the destructive impact of the tourism over some natural places and the positive impact of the sustainable tourism on the local population. Moreover, 60% have been guided by a safeguard intent of the natural beauties and just a small part feels guilty for the negative impact of his holidays.
3. It is not a problem to spend more, if it is for the environment
One of the obstacle for the development of sustainable tourism can be the higher prices of the green travels respect to the more traditional. Actually, it is not always the case: two thirds of the travelers are willing to pay or spend at least the 5 % more to ensure a smaller impact of their travel on the environment. In particular, the Indians, Brazilians and Chinese are the most sensible population regarding this topic.
Moreover, sustainable traveling needs higher costs and more time to reach the destination, also limiting the number of visitable places. But this seems not to stop the eco travelers from taking a backpack and start a new eco sustainable adventure!
Finally, in some countries like India, China and Japan the biggest obstacle is the lack of clear information and certifications. Travelers do not even know how to organize a sustainable trip. And often it is the reason why they do not choose a green trip.
4. Living authentic experiences
Adopting new habits and living authentic experiences, following the philosophy of “live and act as a local” ( living like a local, instead to live as a tourist) is a factor always more important for the travelers. Coming out from the confort zone to discover the different realities is one of the most important aspect of the sustainable tourism.
More than a half of the interviewees prefers to buy local products instead of the touristic souvenirs and to undertake an adventure over public transports rather than the comfortable taxi. Finally, 40% prefer to choose a restaurant with kilometer zero ingredients rather to have a dinner in a touristic place.
The future will bring us a sustainable tourism, sensible to the environment and planet, the fine food and the local traditions. A new form of tourism that is continuously growing to let people reflect on the emergency of the climate change.
Cover picture of Rodrigo Mtorres via Unsplash