Tag Archives: marketing

According to an estimate by STR Global, there are 187.000 hotels in the world that are offering more or less 17.5 million rooms. So it’s immediately clear that the hotel industry is extremely competitive, where offering quality services at the right price point is fundamental, but not sufficient. In fact, is necessary to be different, […]

There is a positive correlation between the adoption of environmental practices within a bed & breakfast and the economic results of the accommodation itself. There are more and more studies and authors to support it and more and more hosts who confirm it. Today we will analyze in detail some of the advantages of having green […]

You have decided to invest in a greener and fairer world, safeguarding the environment and promoting sustainable tourism. Your accommodation has solar panels or recovers rainwater to irrigate the organic garden, you use ecological detergents or you have installed low consumption light bulbs, all to reduce the environmental impact. But do your guests know it? […]

SEO is changing quite fast over the past few years, and retaining the highest position can be challenging. It is important to know about all the latest metrics and algorithms that require attention to outperform all the competition in the market. If you are looking for some effective tips on SEO trends for 2021, you are […]

Recent studies show that the travel industry is highly digitized. Many travelers are seeking travel ideas online. Thus, as an hotel or tourism agency, you should optimize your website to increase views and searches. Let’s discover how to solve your ranking issues and better your search ranking in sustainable tourism. When creating content, ensure it […]

Philip Kotler is considered by many the father of modern marketing. He was the first to approach the scientific method to the field of study, thus proceeding to the structuring of marketing as a real scientific discipline. Professor, writer and economist, Kotler has published more than 55 books and numerous articles, also dealing with the […]

You can promote your tourist destination even during the Coronavirus Covid-19 pandemic! Find out how to take advantage of the tools available online! The current situation People, in self-isolation, spend a lot of time online. Therefore, tourist destinations can take advantage of all the tools offered by the Internet to reposition themselves on the market and […]

A pop-up hotel that will remain open for a little over two weeks, a unique luxury suite in the world: in Tel Aviv, in the beautiful Frishman Beach, a Lifeguard tower will house some lucky travelers for an unforgettable holiday. The Lifeguard tower is instantly recognizable, thanks to the façades painted by the graffiti artist Edgar Rafael, […]

Your accommodation’s page on Ecobnb is like a showcase: millions of travelers deicide to spend their vacation at your facility if the advertisement captures their attention and convinces them. So let’s find out together how to improve your advertisement on Ecobnb to get as many requests as possible! 1. Photos, first of all For those who choose […]