For the International Year of Sustainable Tourism, Ecobnb has organized an Workshop about green innovation in tourist hospitality, in Florence.

The event is part of: 2017 International Year of Sustainable Tourism

When: Tuesday, April 4, 2017, from 10:00 to 17:00

Where: Florence, Impact Hub, Via Panciatichi 14, Building F, 50127.

In collaboration with2017 International Year of Sustainable Tourism, evway, IT.A.CA’ migrants and travelers festival of Responsible Tourism, FIAB (Italian Federation of Friends of the Bicycle), Cultural Association Città Invisibili.

On the occasion of the International Year of Sustainable Tourism, proclaimed by the World Tourism Organization for 2017, Ecobnb offers to all a public and free educational about eco-friendly accommodations and tourism. During the day, along with experts and tour operators we will discover together how to improve the environmental impact of a hotel and of a tourist offer.

We deepen how a hospitality can be innovated with attention to ecology, to cycling and to electric mobility, so that it can meet the needs of new travelers. But also how to create for them special offers integrated to the territory and how to best promote them online.

Workshop participants will be involved in small groups to work on thematic focus, in order to share ideas and concrete offers for sustainable tourism. It will also be an opportunity to meet virtuous reality and learn about the best practices of sustainable tourism.

Workshop - the future of tourism is sustainable


10.00 – Greetings and Introduction

10.10 – Sustainable tourism and development of the territory in an innovative tourism (Pierluigi Musarò, University of Bologna and Festival IT.A.CA ‘)

10.50 – Eco-travelers: new markets and opportunities (Silvia Ombellini, Ecobnb)

11.10 – How to innovate the tourism hospitality  caring for the environment and people (Simone Riccardi, Ecobnb)

11.30 – Teamwork

12.30 – Hospitality and sustainable mobility (Michela Negri, EVway)

13.00 – Conclusions and debate (Simone Riccardi, Ecobnb)

Lunch break

14.30 – Albergabici: hospitality for those traveling by bike or train (Michele Mutterle, Albergabici)

15.00 – The challenge of sustainable hospitality in historic buildings: Antico Spedale del Bigallo (Arch. Ferdinando Adorno, Yo Soy Hospitality)

15.15 – Organic farmhouse Poderaccio: share their sustainable lifestyle with the guests.

15.30 – Alternative solutions (Massimiliano Ciappi, Le Costarelle Farmhouse)

15.45 – Web marketing: targeted offers for new travelers (Simone Riccardi, Ecobnb)

Registration: To take part to the workshop you must register at this link


Pierluigi Musarò is associate professor at the University of Bologna and research fellow at IPK, New York University and London School of Economics. His fields of study are: humanitarian communication and migration, sustainable development and ethics of consumption and tourism.

Michele Mutterle is the creator and coordinator of Albergabici. From 1989 to 1999 he was president of FIAB Vicenza. In 1999 and 2000  “designer tour” for an American agency that organize cycling tour across Italy. Since 2001, organizing secretary of FIAB Onlus.

Silvia Ombellini is an expert in sustainable tourism and web communication. She’s editor in chief of Ecobnb blog (150,000 page views per month), founder and CEO of Ecobnb, the main community dedicated to sustainable tourism. After a PhD in architecture she studied User Experience Design at UCLA California, and was leader of the European project EcoDots.

Simone Riccardi is the founder of ViaggiVerdi – Ecobnb. Always passionate about new technologies, after graduation and PhD he won a Fulbright Best Scholarship and moved for a year in Silicon Valley where he studied Business Management at UCLA California. He is currently CEO of Ecobnb, winning project of Seed Money 2014 and nominated for the Environment Award Euregio 2015.

Francesca Bellacci born and raised in Florence wheres he graduated in Political Sciences, she begins to travel the world working first in non-governmental organizations and then as European projects consultant based in Milan for a training agency of the Milan Chamber of Commerce. After years of work and leisure in the developing countries, she decided to return to her beautiful Tuscan region and here to give a radical turn to het life, restoring an organic farm to make sustainable hospitality.