Lama di Luna is an eco-friendly retreat in the heart of Alta Murgia. But it’s also a home, a place of life and sharing. Here, among cats, dogs, horses, rabbits, geese, and barn owls, Agata, Pietro, and his children Agostino and Stefano welcome those who wish to experience an authentic stay in harmony with the land.

This 18th-century masseria (a typical Apulia farmhouse), once inhabited by sharecroppers and farmers, has been meticulously restored following the principles of bio-architecture and feng shui. Surrounded by 210 hectares of organic olive groves, cherry orchards, almond trees, and vineyards, Lama di Luna is a sanctuary of sustainability where every choice, from energy self-sufficiency to natural furnishings, is designed to respect and enhance the environment.

We interviewed Pietro to discover his family’s vision and the journey that led them to receive the Ecobnb Award.

Pietro and Agata at Lama di Luna farmhouse, Italy
Pietro and Agata at Lama di Luna farmhouse, Italy

What sparked your passion for environmental sustainability?

The spark? Definitely a severe allergy to pesticides that sent me to the hospital, opening the door to awareness and understanding of environmental vulnerability.

What aspects do you consider fundamental in your path to eco-sustainability?

Certainly, eco-sustainability must become a daily norm in every action, every life choice, and every project!

Lama di Luna, restaurant

How would you describe your ideal “eco-traveler” guest?

The ideal guest is someone to whom you don’t have to explain anything and who appreciates every choice aligned with this way of life, even at the cost of sacrificing some comforts.

Let’s debunk the myth that eco-sustainability is necessarily more expensive. In your opinion, can “Ecological” also be “Economical”?

More expensive, definitely not, but at the same price, you have to accept fewer comforts, and that is difficult to explain to those who are not sensitive to eco-sustainability.

Which green initiatives have given you the greatest satisfaction? Which have been most appreciated by your guests?

Being completely self-sufficient with electricity thanks to approximately 500 photovoltaic panels, 200 kW of power, and 250,000 kWh produced annually, the chlorine-free pool, but above all, the use of olives: their product, extra virgin olive oil, and their by-products, wood and olive pits, used through a dedicated boiler for heating and hot water.

How do the values and projects of Ecobnb resonate with those of your establishment?

Sharing eco-sustainability is enough to confirm a strong connection!

lama di luna, eco-friendly hospitality in Apulia

Lama di Luna proves that hospitality can be not only warm and authentic but also environmentally friendly and a true asset to the region. Winning an Ecobnb Award is a testament to its unwavering commitment to a more sustainable future, where every choice—from renewable energy to locally sourced breakfast ingredients—becomes an act of love for the planet.

In a world where tourism increasingly impacts the ecosystem, examples like that of Pietro and his family remind us that traveling in harmony with nature is possible. By choosing accommodations that embrace sustainability as their guiding principle, we can redefine the way we explore the world. Lama di Luna is more than a place to stay; it is an experience that inspires us to rethink how we live and travel.