The annual meeting of the Alpine Pearls took place in Weissensee, a true paradise immersed in nature, in the heart of Carinthia (Austria). The virtuous alpine tourist destinations, which have espoused the philosophy of sustainability and soft mobility, have met to take stock of the many sustainable mobility projects and look to the future.

If not now, when? Tourism has to save the climate

After the pandemic more and more people and tourist destinations are sensitive to the issue of climate change and are pursuing sustainability.

How to be the most innovative and quality green destinations, and how to become model destinations for sustainable mobility? These are the questions that Fred Luks, an expert in sustainability and transformation, asked himself at the Alpine Pearls meeting. In his speech entitled “If not now, when? Sustainable tourism with climate-friendly mobility” he has underlined the urgent need to reinforce the eco-friendly choices in tourist destinations. Luks has also pointed out that travelers are increasingly sensitive to the issue of sustainability and that they will be even more so in the future. “Generation Greta” is just around the corner.

In short, sustainability is a crucial issue today, as was digitalization in the 1990s.

sustainable mobility in the Alps
The Aline Pearl of Limone Piemonte presents the implemented sustainable mobility projects

Change is inevitable and will happen anyway: as individuals or as destinations we can choose to undergo this change or to shape it actively.

Sustainable mobility is a central theme and a key factor for change in tourism. More and more people pursue sustainability in everyday life and also on holiday.

The avoided CO2 has become a central reference for reflecting, communicating and becoming actors in the ecological transition.

A New Strategy for the Alpine Pearls

Peter Brandauer, president of the Alpine Pearls, has presented the new strategy “5.0” for the virtuous alpine destinations that are part of the consortium.

The goals are to raise the ecological quality even more and to be actor of the change in the direction of environmental respect. For this reason, Alpine Pearls’ destinations have decided to adopt some areas of action in addition to that of soft mobility, such as the protection of the environment and biodiversity, the development of a regional circular economy.

The general criteria that have always distinguished the Alpine Pearls remain unchanged, but other objective criteria have been added. This choice expands the margins of autonomy of each Pearl. Every destination will have to implement a gradual action plan to differentiate even more as a sustainable model destination. The paths or the individual action plans will have measurable goals and definite timing.

The next Alpine Pearls meeting will take place in Ljubljana Castle, in Slovenia. The goal will be the creation of an EGTC, which will allow to development of new European cooperation projects. The focus of the Alpine Pearls destinations will be even more centered on creating synergies and collaborations to pursue a single common goal: sustainable tourism.

Cover Image: Weissensee lake, Photo by Silvia Ombrellini

Author: Martina Manzotti

Hi! My name is Martina and I live in Pergolese, a small village in Trentino, in the north of Italy. I'm attending the last year of Languages for Tourism and Enterprise at the University of Trento (the main town of my region). During my university career, I've chosen to study English and Spanish. In my free time, I mainly enjoy hiking, listening to music, playing cards, spending some time with my three cats, and keeping updated on the latest news. In addition, I am really interested in issues regarding environmental sustainability and inclusivity.
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