A pop-up hotel that will remain open for a little over two weeks, a unique luxury suite in the world: in Tel Aviv, in the beautiful Frishman Beach, a Lifeguard tower will house some lucky travelers for an unforgettable holiday.
The Lifeguard tower is instantly recognizable, thanks to the façades painted by the graffiti artist Edgar Rafael, known local artist. “The subject is a combination of all the features of Tel Aviv. There is a large sun, the iconic clock tower in Jaffa, the profiles of the Bauhaus buildings, the silhouette of the waterfront mansions and a woman with a cocktail. ”
The project is part of a promotion campaign launched by the Israeli Ministry of Tourism. With Citiesbreak.com, they launched a contest to win a night in this original hotel asking people to post photos of themselves with beach clothes and the words #TAKEME2TELAVIV. The campaign has received more than 300 million views and more than a million clicks. The winners have already been selected and they can now fly to Israel to stay on this really wonderful room, literally overlooking the Mediterranean, that offers every comfort.
An idea that is truly original and creative, and that shows how the world of tourism is always changing! The places of the city can turn into unusual lodgings that allow tourists to fully enjoy the city, from a unique perspective.
