The Danish capital, already renowned for its commitment to sustainability and quality of life, has launched a new initiative that will delight all environmentally conscious travelers. From July 15 to August 11, 2024, Copenhagen will introduce a fantastic initiative called CopenPay to encourage sustainable tourist behaviors. The initiative, promoted by the tourism office Wonderful Copenhagen, rewards visitors who adopt eco-friendly practices, such as cycling, using public transport, or participating in trash collection campaigns, with benefits like free meals and museum admissions.

Imagine strolling through the clean and orderly streets of Copenhagen, knowing that every step you take with your bike or every piece of litter you collect can earn you unforgettable experiences.

How does it work?

Copenhagen rewards sustainable tourists
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It’s simple! If you choose to bike around the city or spend time picking up litter along your route, Copenhagen will thank you with tangible rewards. For example, by cycling through the city, you could earn a delicious free lunch at one of the capital’s many sustainable restaurants. Or, if you help keep parks and streets clean, you’ll receive free entries to museums, allowing you to explore the city’s rich cultural offerings without spending a penny. The National Gallery of Denmark is also participating in the initiative, offering a workshop that teaches visitors how to create art using recycled plastic they bring in.

Why Copenhagen?

Copenhagen is no stranger to such initiatives. The city is often cited as an example for its innovative environmental policies and its constant commitment to reducing CO2 emissions. Copenhagen’s citizens are among the happiest and most active in the world, and cycling is an integral part of daily life. This new initiative fits perfectly into a sustainability-oriented context, promoting a healthy and environmentally respectful lifestyle.

Mikkel Aarø-Hansen, CEO of Wonderful Copenhagen, explained that the project’s goal is to “transform tourism from a burden on the environment to a force for positive change.” The program not only rewards sustainable tourists but also aims to educate visitors on eco-friendly behaviors, that the people will maintained even after they return home.

What to see and do in Copenhagen

What to see and do in Copenhagen
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In addition to the benefits of being an eco-friendly tourist, Copenhagen offers a wide range of attractions that should not be missed. From the picturesque Nyhavn, with its colorful houses and canal-side cafés, to the historic Little Mermaid, to modern museums like the Danish Architecture Centre and the Designmuseum Denmark. And after a day of exploring, nothing beats a relaxing bike ride in the city’s parks, such as the famous Tivoli Gardens or the green Frederiksberg Have.

An experience to live

So, if you want to live a unique experience that combines tourism and sustainability, pack your bags. Head to Copenhagen. Not only will you discover a fascinating and cutting-edge city, but you’ll also help make it even more beautiful and clean alongside other conscious and green tourists. And remember, every small gesture counts, and in Copenhagen, it gets rewarded!