In recent years, more and more people have expressed a desire to travel as green as possible while trying to minimise their environmental impact. As a result, travellers tend to prefer accommodation facilities that take concrete measures to protect the environment. Businesses in the tourism sector must therefore adapt to this change in demand and respond to customer needs with innovative and responsible solutions.
But what can be the key issues on which you can adopt a change towards an increasingly green tourism?
Here are some examples we have thought of to make this possible:
1) Reduction of energy and water consumption
Hotels and accommodation facilities are unfortunately among the largest consumers of energy, so it is useful to invest in energy-saving technologies (such as the use of LED lights) and use water-saving practices such as water recovery and recycling systems to significantly reduce costs and the ecological footprint.
2) Support for the local economy
We argue that tourism companies should recognize the importance of investing in local communities, because offering job opportunities and working with local suppliers not only supports the economy, but also helps promote the culture and traditions of the destinations.
3) Zero carbon emissions
It is now well known that the increase in air travel and activities related to maritime tourism contribute significantly to global warming, We therefore believe it is necessary for companies operating within the tourism sector to adopt solutions such as the use of renewable energies, the implementation of thermal insulation and emission compensation through investments in carbon offset projects such as tree planting.
4) Fair working conditions
Tourism is one of the main sectors of employment, but workers often face precarious conditions with seasonal contracts and low wages. Companies should instead commit to ensuring fair wages, job security and career development opportunities, and invest in staff training to improve service quality.
5) Responsible sourcing
The choice of suppliers is a fundamental choice for tourism companies. Today, consumers are more and more aware of the sustainability of the products they buy, so it is necessary that also the accommodation facilities respect the ecological and social standards, promoting short and sustainable supply chains.
6) Shared sustainability standards
Many hotel chains have adopted franchise models which, if well managed, can promote more responsible management of resources. However, companies must ensure that all affiliated facilities meet the same standards of sustainability and quality by closely monitoring local environmental and social management.
7) Food safety
Food safety is another key issue. Companies must ensure that the products served are traceable and come from certified supply chains and free of contaminants. It is essential to comply with food safety regulations, adopt strict control processes and ensure transparency in the information provided to consumers.
8) Digital security
Technology is playing an increasingly important role in modern tourism. Companies must ensure the protection of their customers’ personal data from cyber risks by adopting advanced security measures and ensuring consumer privacy. Secure information management is essential not only to maintain a good reputation, but also to prevent serious economic losses in the event of breaches.
9) Regularidad fiscal
Tourist facilities, especially those operating with international franchise models or subsidiaries, must pay particular attention to avoid tax evasion practices. Transparency in financial transactions not only helps build trust between clients and investors, but is also crucial to ensuring that the sector contributes appropriately to the local and global economy.
10) Well-being and health of guests
Tourism companies, as mentioned above, must respond to the new demands of demand by offering experiences that promote physical and mental well-being such as eco-friendly wellness centers and menus with local and healthy foods.
In conclusion, investing in green tourism is not only an ethical choice, but also a strategy to attract customers and build a solid reputation for companies that wish to remain within a changing market. With a collective commitment to sustainability, we can transform the tourism industry into a model of responsibility and respect, contributing to a better future for all.
Choosing to travel sustainably is a decision that can make the difference: every small step counts and together we can create a lasting positive impact.
Cover image: Agribnb Bagno Di Bosco, Gubbio
