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Author: Aadil Mouhamed

International Tourism student at the University of Bologna focused on sustainable tourism and digital communication. Grew up between Italy and Ghana, developing a global and culturally aware perspective on tourism communication.

Greenwashing vs Greenhushing: The Two Opposite Risks in Green Communication

Greenwashing or Greenhushing? Why Some Companies Exaggerate (and Others Stay Silent) About Sustainability Today, sustainability is at the center of many brand stories. From eco-friendly packaging to climate commitments, companies increasingly highlight their environmental values. But behind these messages, reality is not always clear. Some brands exaggerate their environmental impact to appear more sustainable: a […]

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5 Green Experiences in Germany for Sustainable Travel

Germany is one of Europe’s most forward-thinking countries when it comes to sustainability. From eco-friendly cities to untouched natural landscapes, it offers countless opportunities to travel responsibly and reconnect with nature. Here are five unforgettable green experiences in Germany that prove you can explore while taking care of the planet. Discovering Freiburg, the Green Capital […]

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