Valere Tjolle is a British journalist who has always worked in the field of tourism, also working with various associations that deal with sustainable tourism in Europe. Fifty years ago, during his trip to Italy, on the Adriatic Riviera, he fell in love of our landscapes, food and people, and was later transferred to Longiano (near Cesena) where he still lives. Last week we met in Parma, where we had lunch and chatted with him about green tourism, travel experiences and life. From the interview of Valere a wonderful article in English on Ecobnb and our adventure was born; it can be found on TravelMole.com.
The article tells who are the founders of Ecobnb and how Simone and Silvia have started work on their project of sustainable tourism.
Sustainable green values behind new disruptive innovation – but it’ll never be valued at $25bn or will it?
EcoBNB has not yet attracted the disapproval of its massive near-namesake Airbnb – so far it’s too small, far too homespun and far too green at heart.
In political terms it’s Mahatma Ghandi to AirBNB’s Tony Blair.