{"id":64764,"date":"2026-06-15T08:25:00","date_gmt":"2026-06-15T06:25:00","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=64764"},"modified":"2026-06-13T16:12:31","modified_gmt":"2026-06-13T14:12:31","slug":"concrete-actions-89-people-want-change-things","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2026\/06\/concrete-actions-89-people-want-change-things\/","title":{"rendered":"Concrete Actions for the Climate: 89% of People Want to Change Things!"},"content":{"rendered":"\n

The majority of people in the world want more concrete actions for the climate, but often they don\u2019t know it. The international project \u201cThe 89 Percent Project\u201d aims to give a voice to this large community and show that change is possible.<\/h2>\n\n\n\n

Have you ever had the feeling that the people who are really worried about the climate are only a few?<\/p>\n\n\n\n

Between alarming news and political decisions that are often slow, it may seem that commitment to the planet concerns only a small minority. But the reality is very different.<\/p>\n\n\n\n

According to recent international studies, between 80% and 89% of the world\u2019s population would like governments to do much more to fight climate change.<\/strong><\/p>\n\n\n\n

A huge percentage, which tells a surprising truth: there is a large majority of people in favor of climate action.<\/strong> However, many are not aware of it and think they are just a small drop in the ocean.<\/p>\n\n\n\n

This perception creates what some researchers call the climate \u201csilent majority\u201d.<\/strong><\/p>\n\n\n\n

A Majority That Wants to Act for the Planet<\/h2>\n\n\n\n
\"people
Photo via Canva Pro<\/figcaption><\/figure>\n\n\n\n

An important survey published in the scientific journa<\/span>l\u00a0Nature Climate Change<\/a> <\/em>involved more than 135,000 people in 125 countries.<\/strong><\/p>\n\n\n\n

The results are very significant.<\/p>\n\n\n\n

About 68.5% of respondents said they would be willing to contribute 1% of their income<\/strong> to support actions against climate change.<\/p>\n\n\n\n

Yet the same participants think that less than half of the people would do the same.<\/p>\n\n\n\n

In other words, many people are ready to act, but they underestimate the commitment of others.<\/strong> This collective misunderstanding can slow down change, because when we believe we are alone, we tend to act less.<\/p>\n\n\n\n

And What Happens in Italy?<\/h2>\n\n\n\n
\"Girl
Photo via Canva Pro<\/figcaption><\/figure>\n\n\n\n

Also in Italy, support for stronger climate action is very high.<\/p>\n\n\n\n

According to survey data, 92% of Italians would like the government to do more to address the climate crisis.<\/strong><\/p>\n\n\n\n

However, the willingness to contribute economically is slightly lower than the global average and stands at around 63.7%.<\/strong><\/p>\n\n\n\n

Another interesting figure concerns the perception of others: only 39% of Italians think that other citizens are also ready to do their part.<\/strong><\/p>\n\n\n\n

This shows how important it is to better tell the stories of those who act for the climate,<\/strong> in order to make visible what often remains hidden.<\/p>\n\n\n\n

The Project That Wants to Give a Voice to 89% of the World<\/h2>\n\n\n\n
\"illustration
Photo via Canva Pro<\/figcaption><\/figure>\n\n\n\n

With this objective in mind, The 89 Percent Project <\/a>was created, an international initiative promoted by the journalistic organization Covering Climate Now.<\/p>\n\n\n\n

The project involves more than 500 news organizations around the world<\/strong> that have decided to collaborate to tell a different story about climate: that of people and communities who are asking for and building change.<\/p>\n\n\n\n

Among the participating media are important international news organizations such as The Guardian, AFP, Deutsche Welle, and The New York Times.<\/em><\/p>\n\n\n\n

The goal is simple but powerful: to make visible the majority of people who want to protect the planet.<\/strong><\/p>\n\n\n\n

A Year to Tell Stories of Change<\/h2>\n\n\n\n
\"sustainable<\/figure>\n\n\n\n

The project was launched on April 21, on the occasion of Earth Day,<\/a> and will last for one year.<\/p>\n\n\n\n

During these months, newsrooms around the world will tell stories of citizens, communities, and initiatives that are contributing to the fight against the climate crisis.<\/strong><\/p>\n\n\n\n

The path was also shared during COP30<\/a>, the United Nations Climate Conference held in Brazil.<\/p>\n\n\n\n

In addition to journalistic articles, the project also includes:<\/p>\n\n\n\n