{"id":4100,"date":"2014-09-20T16:00:52","date_gmt":"2014-09-20T14:00:52","guid":{"rendered":"http:\/\/blog.italygreentravel.com\/?p=4100"},"modified":"2014-10-01T09:17:51","modified_gmt":"2014-10-01T07:17:51","slug":"sharing-economy","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/","title":{"rendered":"The arise of the sharing economy and the gentle giant wearing just socks"},"content":{"rendered":"<p>Giovanna and Paolo were very excited about the detour in their summer holiday.<br \/>\nThey had meticulously planned well ahead of schedule to make sure they could couch surf with an impressive sounding host. The reviews were great to say the least: welcoming, friendly, talkative but not invasive and sharing a large and comfortable guest room with a breathtaking view over the local bay.<br \/>\nHard to dream of anything better.<br \/>\nThey rang the doorbell in anticipation. Just imagine the surprise when the door was opened to reveal a 6 ft 6\u201d tall giant, holding a steaming cup of tea and <strong>wearing a pair of socks. And only socks\u2026<\/strong><\/p>\n<h3><em><strong>In viaggio sul sofa: find out about couch surfing<\/strong><\/em><\/h3>\n<p>Somehow, when browsing the gentle giant\u2019s profile and comments, they must have skipped the note about<strong> \u201cpracticing nudism\u201d<\/strong>.<br \/>\nThis anecdote and many others are the highlights of the book<em><strong> \u201cIn viaggio sul sofa\u201d<\/strong><\/em> written by Davide Moroni and Elena Refraschini, published by Morellini edition.<br \/>\nElena herself recounts the story of the \u201dgood giant wearing the socks\u201d and the book tells you all you need to know about couch surfing:<br \/>\nWhat<br \/>\nWhen<br \/>\nWho<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-4100 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/kevin-krejci\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/Kevin-Krejci-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Visual panel\" aria-describedby=\"gallery-1-4106\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-4106'>\n\t\t\t\tBasic principle of sharing economyphoto by Kevin Krejci  via Flickr\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/couchsurfing-photoby-lintmachine-via-flickr\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/Couchsurfing-photoby-Lintmachine-via-Flickr-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Man holding a couch on his back\" aria-describedby=\"gallery-1-4105\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-4105'>\n\t\t\t\tSharing economy: couchsurfing photo by Lintmachine via Flickr\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/sharing-economy-party-a-lot-of-good-vibes-photo-by-kevin-krejci-via-flickr\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/Sharing-economy-party-a-lot-of-good-vibes-photo-by-Kevin-Krejci-via-Flickr-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"A garden party\" aria-describedby=\"gallery-1-4107\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-4107'>\n\t\t\t\tSharing economy party, a lot of good vibes photo by Kevin Krejci via Flickr\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><strong><em>Sharing economy: all you ever wanted to know<\/em><\/strong><\/h3>\n<p>Elena and Davide\u2019s insights on \u201ccouch surfing&#8221; are just another sign of a completely new economy that\u2019s making its mark: <strong>the sharing economy<\/strong>.<br \/>\nThe hallmarks of this trend are:<br \/>\n<strong>Demand with more sophisticated needs<\/strong>: new consumers look for goods and services but with the so-called \u201cadded value\u201d of <em>socializing and networking<\/em> while buying,<br \/>\n<strong>Offer<\/strong> made of individuals who sell and offer under-used goods and services they own and they are also looking for an <em>economic and socially rewarding experience<\/em>.<br \/>\nThe pervasive presence of new technology in our everyday life means:<\/p>\n<ol>\n<li><em>smoothering the process of search info\u00a0<\/em><\/li>\n<li><em>finalizing the transaction\u00a0<\/em><\/li>\n<li><em>minimizing risks<\/em><\/li>\n<\/ol>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-4100 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/bla-bla\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/bla-bla-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"bla bla car advertising\" aria-describedby=\"gallery-2-4120\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-4120'>\n\t\t\t\tSharing economy: sharing car journeys\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/the-abc-of-networking-photo-by-alec-couros-via-flickr\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/The-ABC-of-networking-photo-by-Alec-Couros-via-Flickr-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-2-4108\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-4108'>\n\t\t\t\tSharing economy and networking\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/bookcrossing-advertising-on-publlic-buses-photo-by-sheila-via-flickr\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/Bookcrossing-advertising-on-publlic-buses-photo-by-Sheila-via-Flickr-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Red Bus\" aria-describedby=\"gallery-2-4104\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-2-4104'>\n\t\t\t\tBookcrossing advertising on public buses photo by Sheila via Flickr\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><em><strong>Sharing economy: is it a male world?<\/strong><\/em><\/h3>\n<p>Duepuntozero by Doxa, the Italian agency for statistical research, conducted a survey on the sharing economy in 2013.<br \/>\nBack then, the sharing economy was more a \u201cmale business\u201d and the so called <strong>\u201cearly adapters\u201d<\/strong> were <em>men aged between 18 and 35, living in north Italy<\/em>.<br \/>\nDr Federico Capeci has just informed us that the results are due by the end of October 2014. Will they be different a year on?<br \/>\nIs the <strong>sharing economy<\/strong> destined to be a <strong>\u201cmale dominated business\u201d<\/strong>?<br \/>\nOne thing is for sure: as far as travel is concerned the new trend underlines a real need for a genuine experience wherever we\u2019re visiting and sharing someone else\u2019s couch looks like a great way to live that experience<br \/>\nThe next posts will be dealing with new models of the sharing economy affecting many areas of our life: backcrossing, party swapping, blab la car. <strong>Any good stories to share?<\/strong><\/p>\n<h4><\/h4>\n<h4>You might also like:<\/h4>\n<h4><a href=\"https:\/\/ecobnb.com\/blog\/2013\/08\/why-shopping-when-you-can-sharing\/\" target=\"_blank\">Why shopping when you can sharing?<\/a><\/h4>\n<h4><a href=\"https:\/\/ecobnb.com\/blog\/2013\/04\/organic-farms-free\/\" target=\"_blank\">How to travel Italy for free, working on organic farms<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Giovanna and Paolo were very excited about the detour in their summer holiday. They had meticulously planned well ahead of schedule to make sure they could couch surf with an impressive sounding host. The reviews were great to say the least: welcoming, friendly, talkative but not invasive and sharing a large and comfortable guest room [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":4218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[214],"tags":[866],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The arise of the sharing economy and the gentle giant wearing just socks - Ecobnb<\/title>\n<meta name=\"description\" content=\"The sharing economy is disrupting the traditional business models offering new models of travelling, renting houses, swap clothes and more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The arise of the sharing economy and the gentle giant wearing just socks - Ecobnb\" \/>\n<meta property=\"og:description\" content=\"The sharing economy is disrupting the traditional business models offering new models of travelling, renting houses, swap clothes and more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecobnb.com\/blog\/2014\/09\/sharing-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecobnb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecobnb\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-20T14:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-01T07:17:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2014\/09\/Economia-della-condivisione-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cristiana Pedrali\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CriPedrali\" \/>\n<meta name=\"twitter:site\" content=\"@ecobnb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cristiana Pedrali\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The arise of the sharing economy and the gentle giant wearing just socks - 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Io sono un p\u00f2 cos\u00ec: mi muovo tra il serio ed il faceto per restare a galla tra mille interessi ed impegni e riuscire a sorridere. Ho lavorato e lavoro nel settore del turismo e del web ed ogni tanto cerco un p\u00f2 di ossigeno nella scrittura e nei viaggi!","sameAs":["https:\/\/twitter.com\/CriPedrali"],"url":"https:\/\/ecobnb.com\/blog\/author\/cristiana\/"}]}},"_links":{"self":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/4100"}],"collection":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":9,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"predecessor-version":[{"id":4217,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/4100\/revisions\/4217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/media\/4218"}],"wp:attachment":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}