{"id":40214,"date":"2021-04-28T08:11:15","date_gmt":"2021-04-28T06:11:15","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=40214"},"modified":"2021-04-28T08:11:15","modified_gmt":"2021-04-28T06:11:15","slug":"green-marketing-tips-eco-sustainable-accommodation-facilities","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2021\/04\/green-marketing-tips-eco-sustainable-accommodation-facilities\/","title":{"rendered":"Green Marketing Tips for Eco-Sustainable Accommodation Facilities"},"content":{"rendered":"

What is Green Marketing and how to apply it to your accommodation facility? Discover 4 Green Marketing tips<\/strong> to follow for eco-sustainability.<\/p>\n

If I asked travelers what they would like, they would talk about more eco-sustainable<\/strong> accommodations, about experiences that respect the nature of the places and local communities. The data speak for themselves: sustainability is an issue that is dear to millions of people<\/a>. This is why green marketing\u00a0<\/strong>represents an innovation<\/strong> in tourist accommodation. The accommodation facilities that have already recognized the need to provide higher quality hospitality, respectful of nature, places, and local communities, have innovated in a green key<\/a>. In this way they manage to attract a growing number of guests<\/a> with the same interests.<\/p>\n

What is Green Marketing?<\/h2>\n

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The economic, social, and technological changes of the last century have led to a development model that is no longer sustainable and that is now challenged by extreme events, such as increasingly frequent environmental disasters<\/strong> and the pandemic<\/a> itself.<\/p>\n

More and more people are aware of the impact that pollution<\/strong> and greenhouse gas emissions have on our planet and on the future of the human species. For this reason, more and more people are committed to reducing the environmental impact<\/a> with daily choices: from lifestyle to shopping, from nutrition to the way of traveling<\/a>.<\/p>\n

Green marketing<\/strong> is based on completely new principles and therefore requires a paradigm shift<\/strong>. It implies the inclusion of environmental<\/strong> and social issues<\/strong> in one’s business strategy<\/strong>. It requires cooperation with the place and with the local community, or even with competitors, in order to find the best solutions capable of achieving two main goals: profit and benefit to the environment<\/strong>.<\/p>\n

The search for sustainability, therefore, leads accommodation facilities to develop new services and innovative experiences, to create better<\/strong> alternatives for both\u00a0planet<\/strong> and people. Thus, instead of competing in the market through price, eco-sustainable accommodation facilities do so through quality<\/strong>.<\/p>\n

Green Marketing<\/strong>\u00a0for eco-sustainable therefore consists in promoting these products and services with a reduced environmental impact, compared to the alternatives of the market.<\/p>\n

Why is differentiating by focusing on sustainability advantageous?<\/h2>\n
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Photo by Davide Gaudenzi<\/div><\/div>\n

Because if you don’t differentiate yourself and offer standard services for the average tourist, sooner or later those people will find a cheaper offer. So you will start having to compete on price with your competitors in a downside game.<\/p>\n

If, on the other hand, you are wondering how you can differentiate yourself and change your offer, making it more authentic and creating a unique experience, you will be able to offer superior quality<\/strong> and, at the same time, you can do it by giving your contribution to the environment<\/strong> and reducing your ecological footprint<\/a> on the planet.<\/p>\n

Green marketing will allow you to find a meeting point between ecology, conscious guests who seek and appreciate eco-sustainable experiences, quality, greater revenues, and personal satisfaction.<\/p>\n

1. Create Green Marketing Content<\/h3>\n
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cit. Jonathan Lister<\/div><\/div>\n

To create a good content strategy you must first know your target of eco-travelers<\/a> well. Speak their language and try to offer them the information they are looking for.<\/p>\n

With green marketing<\/strong> you can for example:<\/p>\n