Ray Anderson. Source: raycandersonfoundation.org.<\/div><\/div>\n
The “MIT Sloan Management Review” c<\/strong>overed a particular and very interesting case, that of CEO Ray Anderson<\/strong> of Interface. His case is truly amazing: the entrepreneur has doubled profits by completely overturning what we might call the “traditional” industrial system. A revolutionary vision towards the path of sustainability.<\/p>\nThe industrial engineer Anderson was involved in the production of industrial carpets and in his work, he never worried about the issue of sustainability. In one of his interviews, he recounts how, upon reading Paul Hawken’s book “The Ecology of Commerce,” he became aware of how industries were primarily responsible for the decline of the ecosystem and at the same time the only ones who could embark on a path toward sustainability.<\/p>\n
![\"\"](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/Progetto-senza-titolo-46.jpg\")
The economic value of sustainability.<\/div><\/div>\n
He then began to adopt a strategic plan that led to the reduction of the impact on the planet and the climate.\u00a0Among its achievements, the company succeeded in:<\/p>\n
\n- Reduce greenhouse gas emissions by 82%<\/li>\n
- Increase sales by 2\/3 with doubled profits<\/li>\n<\/ul>\n
Why start focusing on sustainability?<\/h2>\n![\"sustainability\"](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/Progetto-senza-titolo-47.jpg\")
Start focusing on sustainability.<\/div><\/div>\n
More innovative strategies, social responsibility<\/strong>, and target new customers who value sustainability can help you earn money while respecting the environment<\/strong>.\u00a0Some factors considered in the survey conducted by the “MIT Sloan Management Review”:<\/p>\n\n- Capital markets are paying more attention to sustainability and using it as an indicator to evaluate companies and make investment decisions.<\/li>\n
- Consumers, shareholders, and the government are paying more attention to sustainability and putting pressure on companies to act.<\/li>\n<\/ul>\n
Conclusion<\/h2>\n
The “traditional” industrial system is deeply entrenched and changing it requires opposing actions on a similar scale. This means, for example, actively divesting industrial practices that harm our planet and adopting more responsible practices<\/strong>.<\/p>\nTo make businesses more sustainable starts with knowing the problem at hand and decide what to do with our planet: to hurt it or heal it.<\/p>\n
Cover image by CanvaPro<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Sustainability is an increasingly important issue for many\u00a0companies. Discover the benefits of a more responsible system that focuses on the environment. Nature and climate change are the crucial issues of our time. We have no alternative: embracing a sustainable approach is necessary to save our Planet. But focusing on sustainability can also be beneficial for […]<\/p>\n","protected":false},"author":148,"featured_media":40456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,4],"tags":[3292,2890,58],"acf":[],"yoast_head":"\n
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![\"UN](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/Progetto-senza-titolo-42.jpg\")
UN Agenda 2030.<\/div><\/div>\n![\"](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/Progetto-senza-titolo-44.jpg\")
![\"\"](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/come_la_sostenibilit\u00e0_influenza_la_creazione_di_valore_di_un_azienda-870x490.png\")
![\"MIT](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/indagine-536x580.png\")
![\"Ray](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/04\/3707914590_faae2e406a_o.c111330f-870x490.jpg\")