{"id":39452,"date":"2021-03-08T15:27:02","date_gmt":"2021-03-08T14:27:02","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=39452"},"modified":"2021-03-08T15:27:28","modified_gmt":"2021-03-08T14:27:28","slug":"climate-store-foods-cost-pollute","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/","title":{"rendered":"The World’s First Climate Store: Where Foods Cost As Much As They Pollute"},"content":{"rendered":"

Have you ever wondered about the environmental impact of the products you buy? If the answer is yes, then this supermarket is right up your alley. In the world’s first Climate Store foods cost as much as they pollute.<\/h2>\n

Would you like to go grocery shopping<\/strong> in a supermarket which prices foods based on their climate impact<\/a>? It may sound unrealistic, but it is already happening in Sweden. Located in Stockholm<\/strong>, we find the world’s first Climate Store<\/strong>. Let\u2019s dig deeper into the project of the Swedish brand Felix<\/strong>.<\/p>\n

\"Stockholm,
Photo by Linus Mimietz on Unsplash<\/div><\/div>\n

In terms of climate impact, food production<\/strong> accounts for almost a quarter of the world\u2019s greenhouse gas emissions<\/a>. To produce all the goods we find on supermarket shelves, we need land<\/strong>, water<\/strong>, energy<\/strong>, fertilizer<\/strong> inputs and so much more. And it all comes at an environmental cost<\/a>.<\/p>\n

But despite consumers\u2019 awareness<\/strong> about such a negative environmental impact<\/strong>, and despite the constant desire to make climate-smart choices<\/strong>, it can be hard to know exactly which foods are better for one\u2019s health and budget, and for the environment<\/strong> at the same time.<\/p>\n

Recently, to meet these consumers\u2019 need for information<\/strong>, many food brands are investing in designing new strategies to make more visible and understandable<\/strong> the actual climate impact of the items we purchase.<\/p>\n

The World\u2019s First Climate Store: The Solution Of The Swedish Brand Felix<\/h2>\n
\"grocery
Photo by The Creative Exchange on Unsplash<\/div><\/div>\n

Thus, intending to push consumers to make more eco-friendly choices<\/strong>, the Swedish food brand Felix opened the World\u2019s first Climate Store in Stockholm<\/a>. It is a supermarket where foods cost as much as they pollute. It is actually more of a\u00a0concept store<\/strong>\u00a0than just a regular supermarket.<\/p>\n

Starting last October, in this supermarket, it was possible to go grocery shopping in a kind of unconventional<\/strong> way. And this is because the price of every food item is entirely based on its corresponding CO2 emissions<\/strong>. This includes its production, packaging and transport.<\/p>\n

This Is How “Climate Labelling” Works<\/h2>\n
\"Climate
Photo By Thom Milkovic on Unsplash<\/div><\/div>\n

Felix calculated the carbon footprint<\/strong> of each product, showing on the label a price converted<\/strong> into an equivalent in environmental impact<\/a>. Accordingly, consumers are supposed to pay with a “climate currency<\/strong>\u201d, called CO2e<\/a>.<\/p>\n

The more carbon dioxide emissions<\/strong>, the higher the environmental impact<\/strong>…and as a consequence, the higher the price<\/strong>.<\/p>\n

Felix managed to make more visible<\/strong> and understandable<\/strong> the interrelation between the economic<\/strong> cost<\/strong> and the environmental<\/strong> cost<\/strong> of each food. And this experiment turned out successful. By using this system, it proved to be easier for consumers to opt for more eco-sustainable goods<\/strong>, and make a climate-smart choice<\/strong>.<\/p>\n

If you want to save money, then you will have to save energy first.\u00a0If you want to have a lower environmental impact, then you will also have to choose the products with the lowest environmental impact.<\/p>\n

The \u201cWeekly Climate Budget\u201d of the World’s First Climate Store<\/h2>\n
\"Weekly
Poto By Micheile Henderson on Unsplash<\/div><\/div>\n

The ultimate goal of the brand was to demonstrate that it is actually easy<\/strong> \u2013 even for the least experienced consumer \u2013 to respect the environment not only when products are\u00a0clearly labelled<\/strong>, but also when consumers are aware of spending lots of money<\/strong>.<\/p>\n

Why are we so keen on planning our weekly economic budget<\/strong>, but we do not really care about the limits we should not overcome in terms of environmental<\/strong> impact<\/strong>? Why do we always want to save money<\/strong>, but we do not pay attention to environmental savings<\/strong>?<\/p>\n

In the world’s first Climate Store, each customer is granted a limited \u201cClimate Budget<\/strong>\u201d for the week in carbon dioxide equivalents, and they just can’t exceed it.<\/p>\n

This budget was calculated considering that in order to halve the environmental impact of each consumer, we must stay within a weekly \u201cbudget\u201d corresponding to 18.9 kilograms of carbon dioxide<\/strong>. According to Swedish authorities, this is the maximum impact we can have to reach the goals of the Paris Agreements<\/strong> \u2013 namely halving greenhouse gas emissions by 2030<\/strong>.<\/p>\n

Have you ever thought that the cost of food is environmental<\/strong>, before being economic<\/strong>? The experiment made consumers understand that the change<\/strong> we need for a more sustainable world, is even more important than the change<\/strong> in one\u2019s pocket.<\/p>\n

A Short Initiative, A Long-term Commitment<\/h2>\n
\"Sign
Photo By Markus Spiske on Unsplash<\/div><\/div>\n

The Climate Store is only one step in the brand\u2019s long-term work<\/strong> towards environmental sustainability<\/strong> and consumer information<\/strong>.<\/p>\n

Another measure is the listing<\/strong> of all products\u2019 climate footprint on the company\u2019s website<\/a>. Just like you can browse allergens<\/strong>, ingredients<\/strong> and nutritional values<\/strong> of food, you can even see the exact carbon footprint of each item. Making this aspect as\u00a0visible<\/strong> and understandable\u00a0<\/strong>as the others translates into giving all these aspects equal weight. And it plays a key role in terms of health, safety and commitment<\/strong> for a brighter future.<\/p>\n

Felix thus becomes the symbol of not only more accessible and new sustainability but also of a renewed transparency. It is not just a matter of spreading greater awareness, but especially of making it accessible and visible to every single customer.<\/p>\n

The Best Products? The ones showing a \u201cLow Climate Footprint\u201d Symbol<\/h2>\n
\"footprints
Photo By Mike Erskine on Unsplash<\/div><\/div>\n

Have you ever questioned the environmental impact of your breakfast? What about your work lunches? If in your favourite supermarket the products were showing a “climate label”, you would probably be able to make your meals more eco-sustainable.<\/p>\n

What can we afford in environmental terms? We should focus on the best deals not only for our money but for the environment too. We should go for \u201clow-cost\u201d items only if they also have a \u201clow environmental cost\u201d.<\/p>\n

This is why in the Climate Store the items with a corresponding low carbon footprint were provided with a special symbol. By choosing the products provided with the \u201cLow Carbon Footprint<\/strong>\u201d symbol, it was even easier for consumers to stay within their weekly \u201cClimate Budget\u201d.<\/p>\n

Awareness Starts At The Time Of Purchase<\/h2>\n
\"shopping
Photo by Eduardo Soares on Unsplash<\/div><\/div>\n

Isn\u2019t it hard to make an eco-friendly choice? What you often lack is accurate, understandable, and above all visible<\/strong> information. Unless you are an expert in this field, it won\u2019t be easy to minimise the environmental impact of your groceries. Perhaps “Climate Labelling” could make a difference. And it all starts at the time of purchase, every day, in your favourite supermarket. This could be a strategy to boost awareness and lead consumers to a climate-smarter life<\/strong>.<\/p>\n

We need to understand that what we eat will have an impact on the environment. And it would be great to be guided in this journey by the most famous food brands. Thanks to projects such as the Climate Store, consumers would acquire not only goods but awareness<\/strong>.<\/p>\n

Would you like to shop in a Climate Store? Would it be challenging to stay within your \u201cweekly climate budget\u201d?<\/p>\n

Featured image by Rob Maxwell on Unsplash<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever wondered about the environmental impact of the products you buy? If the answer is yes, then this supermarket is right up your alley. In the world’s first Climate Store foods cost as much as they pollute. Would you like to go grocery shopping in a supermarket which prices foods based on their […]<\/p>\n","protected":false},"author":149,"featured_media":39460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,4],"tags":[882,3173,2060,2040],"acf":[],"yoast_head":"\nThe World's First Climate Store: an unconventional supermarket - Ecobnb<\/title>\n<meta name=\"description\" content=\"Have you ever wondered about the environmental impact of your groceries? Let's discover what the World's first Climate Store is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The World's First Climate Store: an unconventional supermarket - Ecobnb\" \/>\n<meta property=\"og:description\" content=\"Have you ever wondered about the environmental impact of your groceries? Let's discover what the World's first Climate Store is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecobnb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecobnb\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-08T14:27:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-08T14:27:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/03\/copertina-climate-store.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alice Pegonzi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecobnb\" \/>\n<meta name=\"twitter:site\" content=\"@ecobnb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alice Pegonzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The World's First Climate Store: an unconventional supermarket - Ecobnb","description":"Have you ever wondered about the environmental impact of your groceries? Let's discover what the World's first Climate Store is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/","og_locale":"en_US","og_type":"article","og_title":"The World's First Climate Store: an unconventional supermarket - Ecobnb","og_description":"Have you ever wondered about the environmental impact of your groceries? Let's discover what the World's first Climate Store is.","og_url":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/","og_site_name":"Ecobnb","article_publisher":"https:\/\/www.facebook.com\/ecobnb","article_published_time":"2021-03-08T14:27:02+00:00","article_modified_time":"2021-03-08T14:27:28+00:00","og_image":[{"width":1170,"height":490,"url":"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2021\/03\/copertina-climate-store.jpg","type":"image\/jpeg"}],"author":"Alice Pegonzi","twitter_card":"summary_large_image","twitter_creator":"@ecobnb","twitter_site":"@ecobnb","twitter_misc":{"Written by":"Alice Pegonzi","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/#article","isPartOf":{"@id":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/"},"author":{"name":"Alice Pegonzi","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/person\/c76abf66c961c0472cb90b986641afc8"},"headline":"The World’s First Climate Store: Where Foods Cost As Much As They Pollute","datePublished":"2021-03-08T14:27:02+00:00","dateModified":"2021-03-08T14:27:28+00:00","mainEntityOfPage":{"@id":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/"},"wordCount":1222,"publisher":{"@id":"https:\/\/ecobnb.com\/blog\/#organization"},"keywords":["climate change","eco-sustainable lifestyle","gogreen","organic eating"],"articleSection":["curiosity","go green"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/","url":"https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/","name":"The World's First Climate Store: an unconventional supermarket - Ecobnb","isPartOf":{"@id":"https:\/\/ecobnb.com\/blog\/#website"},"datePublished":"2021-03-08T14:27:02+00:00","dateModified":"2021-03-08T14:27:28+00:00","description":"Have you ever wondered about the environmental impact of your groceries? Let's discover what the World's first Climate Store is.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecobnb.com\/blog\/2021\/03\/climate-store-foods-cost-pollute\/"]}]},{"@type":"WebSite","@id":"https:\/\/ecobnb.com\/blog\/#website","url":"https:\/\/ecobnb.com\/blog\/","name":"Ecobnb","description":"Find sustainable accommodation","publisher":{"@id":"https:\/\/ecobnb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecobnb.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecobnb.com\/blog\/#organization","name":"Ecobnb","url":"https:\/\/ecobnb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2016\/03\/logo_transparent_512x512.png","contentUrl":"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2016\/03\/logo_transparent_512x512.png","width":512,"height":512,"caption":"Ecobnb"},"image":{"@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ecobnb","https:\/\/twitter.com\/ecobnb"]},{"@type":"Person","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/person\/c76abf66c961c0472cb90b986641afc8","name":"Alice Pegonzi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7d0496d1fafb0bf42729da808295805e?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7d0496d1fafb0bf42729da808295805e?s=96&d=monsterid&r=g","caption":"Alice Pegonzi"},"description":"Sono Alice, un\u2019 appassionata di viaggi e culture straniere. Nata e cresciuta a Lucca, negli ultimi anni ho viaggiato molto, stabilendomi anche all\u2019estero: prima nella misteriosa Edimburgo, e poi nella ghiacciata San Pietroburgo. Conoscere nuovi posti mi ha fatto capire ancora meglio quanto bello ma fragile sia il nostro pianeta, e di quanto urgente sia un cambiamento verso un maggior rispetto e salvaguardia dell\u2019ambiente. \u201cConoscere il tuo pianeta \u00e8 un passo verso il proteggerlo\u201d (Jacques- Yves Cousteau)","url":"https:\/\/ecobnb.com\/blog\/author\/alicepegonzi\/"}]}},"_links":{"self":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/39452"}],"collection":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/comments?post=39452"}],"version-history":[{"count":12,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/39452\/revisions"}],"predecessor-version":[{"id":39475,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/39452\/revisions\/39475"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/media\/39460"}],"wp:attachment":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/media?parent=39452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/categories?post=39452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/tags?post=39452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}