{"id":37458,"date":"2020-12-02T11:48:14","date_gmt":"2020-12-02T10:48:14","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=37458"},"modified":"2020-12-02T11:48:14","modified_gmt":"2020-12-02T10:48:14","slug":"big-data-sustainable-travel-solutions","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2020\/12\/big-data-sustainable-travel-solutions\/","title":{"rendered":"Why Big Data Is the Key to Creating Sustainable Travel Solutions?"},"content":{"rendered":"

The traveling industry<\/strong> was cruelly hit by the recent coronavirus pandemic, however, there are no reasons to believe that there will be no traveling in the future. Surely, there will be a certain decline, however, there are great hopes that our journeys will be more conscious, safe, and sustainable<\/strong>. Big data<\/strong> is key to achieving this goal, and here is why.<\/p>\n

Analyzing User Preferences<\/h2>\n

When it comes to big data in marketing<\/strong> (and even sustainable travel solutions have their marketing part), the analysis of user preferences by taking their behavior, search queries, and visited websites into account, are the real gold mine for marketers. When it comes to suitable traveling, we have to be wiser with the data we get and use it to develop such an offer that will fit the user preferences<\/strong> and be eco-friendly<\/strong> at the same time. The upselling strategy is not the case when it comes to sustainability<\/strong>.<\/p>\n

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Photo via Canva<\/div><\/div>\n

Using Big Data for Health Safety<\/h2>\n

Recently, the tourism industry faced a completely new challenge – the issues of health safety because of the coronavirus pandemic. However, big data may be helpful in this case as well. For example, after analyzing user preferences and demand, airlines will be able to revise their schedule, to firstly, satisfy the demand (that will be lower during the next years) and reduce their emissions<\/strong>. Also, if the demand is high but there is still a need to have a middle seat free, with the help of AI-powered data analysis they will be able to find the balance between health safety, real demand, and carbon footprint reduction<\/strong>.<\/p>\n

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Photo via Canva<\/div><\/div>\n

Achieving Zero Waste<\/h2>\n

Hotels and restaurants<\/strong> are responsible for a third of all food waste<\/a> in the world. Is it worth counting how many starving people could be fed with that much food? Fortunately, big data and artificial intelligence can help solve this problem. For example, restaurants and hotels right now may start using smart solutions<\/strong> created by the highest-end software development company<\/a> that can:<\/p>\n