{"id":35590,"date":"2020-08-15T09:28:32","date_gmt":"2020-08-15T07:28:32","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=35590"},"modified":"2020-10-10T08:36:23","modified_gmt":"2020-10-10T06:36:23","slug":"attract-more-hotel-guests-eco-friendly-policies","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2020\/08\/attract-more-hotel-guests-eco-friendly-policies\/","title":{"rendered":"How to Attract More Hotel Guests with Eco-Friendly Policies"},"content":{"rendered":"<p>The popularity of <strong>sustainable tourism<\/strong> is increasing every year. Hotel visitors want to feel close to nature and make a contribution to improving the <strong>ecological situation<\/strong> of the region. Each hotel can acquire the status of eco-friendly by making some <strong>changes<\/strong> in business running methods and interior design. Do you want to attract even more guests with a focus on nature conservation? Read this article and learn about proven ways to make your hotel truly eco-friendly.<\/p>\n<h2>How to Attract More Eco-tourists<\/h2>\n<div id=\"attachment_35672\" class=\"thumbnail alignnone\"><img class=\"wp-image-35672 size-large\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/How-to-Attract-More-Hotel-Guests-with-Eco-Friendly-Policies-870x490.jpg\" alt=\"How to Attract More Hotel Guests with Eco-Friendly Policies\" width=\"870\" height=\"490\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/How-to-Attract-More-Hotel-Guests-with-Eco-Friendly-Policies-870x490.jpg 870w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/How-to-Attract-More-Hotel-Guests-with-Eco-Friendly-Policies-570x320.jpg 570w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><div class=\"caption\"><a href=\"https:\/\/ecobnb.com\/IT-tn\/hotel\/olympic-spa\/zvBSb\" target=\"_blank\" rel=\"noopener\">Eco hotel Olympics Spa<\/a><\/div><\/div>\n<p>Attracting<strong> new eco-friendly guests<\/strong> to the hotel starts with proper<strong> marketing<\/strong>.<\/p>\n<p><strong>Get listed on<\/strong> <a href=\"https:\/\/ecobnb.com\" target=\"_blank\" rel=\"noopener\"><strong>Ecobnb<\/strong><\/a>, the main online platform focused on sustainable tourism. Rember to indicate all the environmental attentions adopted by your hotel and the ecolabels\u00a0certifications reached.<\/p>\n<p>Is your hotel registered on<strong> TripAdvisor<\/strong>? Promote it on this service in the &#8220;Green Leaders&#8221; section. To do so, you must follow the rules of the platform. Find out whether you are eligible to be included in the section, and get ranked as a Green Hotel so that potential guests can see your offer in the ranking of the best eco-hotels in the region.<\/p>\n<div id=\"attachment_32068\" class=\"thumbnail alignnone\"><img class=\"size-full wp-image-32068\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/04\/criteri.jpg\" alt=\"Sustainable Criteria\" width=\"870\" height=\"490\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/04\/criteri.jpg 870w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/04\/criteri-536x302.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/04\/criteri-768x433.jpg 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/04\/criteri-570x320.jpg 570w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/04\/criteri-344x194.jpg 344w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><div class=\"caption\">Main sustainable criteria of your hotel, via Ecobnb<\/div><\/div>\n<p>The third step is to create an <strong>eco-styled website<\/strong> or to change the web design of your existing one. Make the main colors green and white, add relevant photos that proves the sustainability of your business. Be sure to describe on your pages all your green initiatives, such as:<\/p>\n<ul>\n<li>energy-saving technologies (solar panels, water saving, etc.);<\/li>\n<li>recycling systems implementation;<\/li>\n<li>food choices (locally sourced, limited chemicals, etc.)<\/li>\n<li>plastic regulation (no straws policy, bottled water alternatives)<\/li>\n<\/ul>\n<p>The new site will enhance the process of attracting potential eco-tourists. But for this, you need to configure advertising in search engines. Use banner and contextual advertising to promote your hotel. These are the most effective advertising tools for tourism. Use<strong> eco-styled banners<\/strong> (colors and stylistics) and don\u2019t forget to mention the fact that your hotel takes care of nature preservation. At the same time, you need to promote the hotel pages in <a href=\"https:\/\/ecobnb.com\/blog\/2020\/01\/ecotourism-social-networks\/\" target=\"_blank\" rel=\"noopener\"><strong>social networks<\/strong><\/a>. SMM-marketing should also take into account eco-thematics. Invite a<strong> photographer<\/strong> to take green-themed pictures of your hotel. Use these photos on banners and in other forms of advertising.<\/p>\n<h2>What to Change in the Interior and Design of the Hotel<\/h2>\n<div id=\"attachment_35673\" class=\"thumbnail alignnone\"><img class=\"wp-image-35673 size-large\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/Maso-Azzurro-870x490.jpg\" alt=\"Eco-Design for attract more guests in your hotel\" width=\"870\" height=\"490\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/Maso-Azzurro-870x490.jpg 870w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/Maso-Azzurro-570x320.jpg 570w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><div class=\"caption\"><a href=\"https:\/\/ecobnb.com\/IT-trento\/bed-breakfast\/maso-azzurro-charming-b-b\/9gWHm\" target=\"_blank\" rel=\"noopener\">Ecobnb Maso Azzurro<\/a><\/div><\/div>\n<p>Many hotel owners believe that significant investments are needed to achieve <strong>eco-friendly statu<\/strong>s. But this is not the case. Working out the interior and facade <strong>design details<\/strong> would be a great step towards declaring your hotel as a sustainable business.<\/p>\n<h3>Replace textiles with natural ones<\/h3>\n<div id=\"attachment_35667\" class=\"thumbnail alignnone\"><img class=\"wp-image-35667 size-medium\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-536x357.jpg\" alt=\"eco hotel\" width=\"536\" height=\"357\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-536x357.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-768x512.jpg 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-344x229.jpg 344w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\">Photo by Nik Lan\u00fas on Unsplash<\/div><\/div>\n<p>Make sure that all the textiles in your hotel are made of <strong>natural fabrics<\/strong>: cotton or linen. It applies not only to beds but also to curtains, towels, and even decor. You will have to forget about synthetic tulle and blinds made of artificial materials. Replacing textiles will emphasize the fact that the hotel does not use synthetic materials and plastic, which are harmful to nature.<\/p>\n<h3>Do not use plastic when serving food and drinks<\/h3>\n<div id=\"attachment_23867\" class=\"thumbnail alignnone\"><img class=\"wp-image-23867 size-full\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/57486483_2123841231067704_8773650671330131968_o-e1558079547671-536x317.jpg\" alt=\"Tea corner at Auralba, photo Ecobnb\" width=\"536\" height=\"317\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/57486483_2123841231067704_8773650671330131968_o-e1558079547671-536x317.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/57486483_2123841231067704_8773650671330131968_o-e1558079547671-536x317-344x203.jpg 344w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\">Tea corner at <a href=\"https:\/\/ecobnb.it\/IT-trapani\/hotel\/albergo-auralba\/ndC3Z\" target=\"_blank\" rel=\"noopener\">Auralba eco-hotel<\/a>, photo Ecobnb<\/div><\/div>\n<p>Do not leave water and food in plastic containers in the rooms. You will have to serve drinks in carton packs or <strong>glass bottles<\/strong>. It would help if you also replaced the snack packs that are in the minibar. Visitors will see that this hotel does not use long-lasting decomposition material, which is very harmful to nature. Slogans &#8220;<a href=\"https:\/\/ecobnb.com\/blog\/2019\/09\/no-to-plastic-hotel-bnb\/\" target=\"_blank\" rel=\"noopener\"><strong>We don\u2019t use plastic<\/strong><\/a>&#8221; can also be used in marketing, of course, provided that you guarantee it.<\/p>\n<h3>Use LED lamps to save light<\/h3>\n<div id=\"attachment_35670\" class=\"thumbnail alignnone\"><img class=\"wp-image-35670 size-medium\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/olympics-pannelli-fotovoltaici-536x405.jpeg\" alt=\"Solar panels at the Olympics Eco Hotel and Spa\" width=\"536\" height=\"405\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/olympics-pannelli-fotovoltaici-536x405.jpeg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/olympics-pannelli-fotovoltaici-768x580.jpeg 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/olympics-pannelli-fotovoltaici-344x260.jpeg 344w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/olympics-pannelli-fotovoltaici.jpeg 1200w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\">Solar panels at the <a href=\"https:\/\/ecobnb.com\/IT-tn\/hotel\/olympic-spa\/zvBSb\" target=\"_blank\" rel=\"noopener\">Olympics Eco Hotel and Spa<\/a><\/div><\/div>\n<p><strong>Incandescent lamps<\/strong> do not meet environmental regulations. They are cheaper, however, consume too much electricity. Use only economical bulbs and LED lighting in your interior to avoid overpaying for electricity and to make a positive mark on the environment.<\/p>\n<p><strong>Solar panels<\/strong> or <strong>water heater<\/strong>s can be installed on the roof of the hotel. It is important for an eco-hotel, as solar energy is the most environmentally friendly and safe for nature.<\/p>\n<h3>Use green colors to decorate<\/h3>\n<div id=\"attachment_35666\" class=\"thumbnail alignnone\"><img class=\"wp-image-35666 size-medium\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/sleep-green-hostel-barcelona-536x358.jpg\" alt=\"sleep green hostel barcelona\" width=\"536\" height=\"358\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/sleep-green-hostel-barcelona-536x358.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/sleep-green-hostel-barcelona-768x513.jpg 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/sleep-green-hostel-barcelona-344x230.jpg 344w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/sleep-green-hostel-barcelona.jpg 1024w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\"><a href=\"https:\/\/ecobnb.com\/ES-barcelona\/hostel\/sleep-green-eco-youth\/8bJqV\" target=\"_blank\" rel=\"noopener\">Sleep Green<\/a>, eco-hostel in Barcelona<\/div><\/div>\n<p>Green is associated with sustainability and nature. Use any shade of this color in the interior to position your hotel as &#8220;ECO&#8221;. It is not necessary to repaint the walls green. It is enough to add a few trifles. For example, jazz up the hotel logo using this color or replace the uniforms of employees. Some owners put in their hotel\u2019s lobby moss compositions, which is of interest to many visitors. We should not forget about the <strong>surrounding area of the hotel<\/strong>: consider planting a<strong> garden<\/strong> to reduce your carbon footprint and provide a perfect relaxing area for your guests.<\/p>\n<p>The green color is recommended to use even when decorating business cards, booklets, a menu of the restaurant, and the hotel premises overall. You can make the web interface of the site and pages in social networks also in green shades. But remember that it is merely a design solution and there must be real green initiatives corresponding to your marketing statements!<\/p>\n<h3>More decorations in the garden!<\/h3>\n<div id=\"attachment_14454\" class=\"thumbnail alignnone\"><img class=\"wp-image-14454 size-medium\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/06\/Sant-Egle-bio-lago-536x225.jpg\" alt=\"Charming eco-hotel Sant'Egle in Tuscany\" width=\"536\" height=\"225\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/06\/Sant-Egle-bio-lago-536x225.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/06\/Sant-Egle-bio-lago.jpg 1170w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/06\/Sant-Egle-bio-lago-344x144.jpg 344w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\">Charming <a href=\"https:\/\/ecobnb.com\/IT-grosseto\/agriturismo\/sant-egle-eco-bio-resort-glamping\/Czdng?coupon=2\" target=\"_blank\" rel=\"noopener\">eco-hotel Sant&#8217;Egle<\/a>\u00a0in Tuscany<\/div><\/div>\n<p>Is there already a garden or free area near the main building of the hotel? Use them to decorate and attract eco-tourists. For example, you can set up a small <strong>greenhouse<\/strong> and <strong>grow greenery for restaurant dishes<\/strong>. Many visitors would be happy to see for themselves that the vegetables from their table are <strong>organically produced<\/strong>. Indicate this feature in your description on Ecobnb, TripAdvisor, Booking, or Airbnb.<\/p>\n<h3>Provide sustainable transportation solutions<\/h3>\n<div id=\"attachment_23863\" class=\"thumbnail alignnone\"><img class=\"wp-image-23863 size-medium\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/2.-Terrazza-panoramica-di-Auralba-con-bici-photo-Ecobnb-536x300.jpg\" alt=\"Auralba panoramic terrace with bikes, photo Ecobnb\" width=\"536\" height=\"300\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/2.-Terrazza-panoramica-di-Auralba-con-bici-photo-Ecobnb-536x300.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/2.-Terrazza-panoramica-di-Auralba-con-bici-photo-Ecobnb-570x320.jpg 570w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/2.-Terrazza-panoramica-di-Auralba-con-bici-photo-Ecobnb-344x193.jpg 344w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/05\/2.-Terrazza-panoramica-di-Auralba-con-bici-photo-Ecobnb.jpg 770w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\"><a href=\"https:\/\/ecobnb.it\/IT-trapani\/hotel\/albergo-auralba\/ndC3Z\" target=\"_blank\" rel=\"noopener\">Auralba<\/a> panoramic terrace with bikes, photo Ecobnb<\/div><\/div>\n<p>Any eco-hotel should have <strong>eco transport<\/strong> available for the visitors. For example,<strong> bicycles<\/strong> or scooters for rent. These are the most popular sustainable transport solutions that many tourists will be extremely grateful for. Also, you can create a <strong>tourist route around the area<\/strong> and advertise it: tourists will be staying at the hotel for demanded eco-tourism options.<\/p>\n<h3>Offer guests organic food and purified artesian water without plastic<\/h3>\n<div id=\"attachment_35522\" class=\"thumbnail alignnone\"><img class=\"wp-image-35522 size-medium\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/cena-a-la-fontaccia-536x357.jpg\" alt=\"restaurant, local men\u00f9\" width=\"536\" height=\"357\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/cena-a-la-fontaccia-536x357.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/cena-a-la-fontaccia-768x512.jpg 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/cena-a-la-fontaccia-344x229.jpg 344w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/cena-a-la-fontaccia.jpg 1280w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><div class=\"caption\">Dinner at the <a href=\"https:\/\/ecobnb.com\/IT-firenze\/agriturismo\/la-fontaccia\/6KjQJ\" target=\"_blank\" rel=\"noopener\">La Fontaccia organic farm<\/a>: wine and local products on the table<\/div><\/div>\n<p>Sustainability does not just mean the elimination of plastics and synthetic materials. It also means organic food without GMOs and various chemical elements. <a href=\"https:\/\/ecobnb.com\/blog\/2020\/08\/tips-sustainable-menu-restaurant\/\" target=\"_blank\" rel=\"noopener\"><strong>Redesign the restaurant&#8217;s menu<\/strong><\/a> by removing non-organic food with a high content of flavor enhancers, sweeteners, and unnatural components. Replace sweet carbonated water with compote or natural lemonade; fast food with fresh salads, nuts, superfood, smoothies, and homemade meat. You may need to have a confirmation that the food at the hotel comes from organic farms. Use this fact as a marketing tool.<\/p>\n<h2>Follow the Trends in Eco-friendliness<\/h2>\n<div id=\"attachment_35668\" class=\"thumbnail alignnone\"><img class=\"wp-image-35668 size-large\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-attract-guests-870x490.jpg\" alt=\"eco-hotel to attract guests\" width=\"870\" height=\"490\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-attract-guests-870x490.jpg 870w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/eco-hotel-attract-guests-570x320.jpg 570w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><div class=\"caption\">Photo by Toa Heftiba on Unsplash<\/div><\/div>\n<p>Keep an eye on major hotel brands to follow modern<strong> eco-trends<\/strong>. Many resort companies are following the Green Revolution and introducing new methods to combat environmental pollution. <strong>Learn from other eco-hotels<\/strong> as well as gradually implement all the methods described in this article.<\/p>\n<p><img class=\"alignleft size-full wp-image-35675\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2020\/08\/Marie-Barnes.jpg\" alt=\"Marie Barnes\" width=\"160\" height=\"160\" \/>Author: <strong>Marie Barnes<\/strong> is a Marketing Communication Manager at <a href=\"https:\/\/www.linksmanagement.com\/guest-blog-posting-service\/\" target=\"_blank\" rel=\"nofollow noopener\">LinksManagement<\/a>, a guest post blogging service. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The popularity of sustainable tourism is increasing every year. Hotel visitors want to feel close to nature and make a contribution to improving the ecological situation of the region. Each hotel can acquire the status of eco-friendly by making some changes in business running methods and interior design. Do you want to attract even more [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":35669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2053],"tags":[2310,389,2800,881],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Attract More Hotel Guests with Eco-Friendly Policies - Ecobnb<\/title>\n<meta name=\"description\" content=\"Sustainable tourism is increasing every year. 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