{"id":32622,"date":"2020-06-10T13:59:26","date_gmt":"2020-06-10T11:59:26","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=32622"},"modified":"2020-06-10T13:59:26","modified_gmt":"2020-06-10T11:59:26","slug":"marketing-tips-eco-hospitality","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2020\/06\/marketing-tips-eco-hospitality\/","title":{"rendered":"5 marketing tips for your eco-hospitality"},"content":{"rendered":"

Philip Kotler<\/strong> is considered by many the father of modern<\/strong> marketing<\/strong>. He was the first to approach the scientific method<\/strong> to the field of study, thus proceeding to the structuring of marketing as a real scientific discipline. Professor, writer and economist, Kotler has published more than 55 books and numerous articles, also dealing with the marketing<\/strong> of tourism<\/strong> and hospitality.<\/strong><\/p>\n

\"Marketing\"<\/p>\n

Here are some of his tips<\/strong> for all hospitality operators.<\/p>\n

Be different<\/h3>\n

Year after year the competition in the world of tourism grows exponentially. To emerge you must clearly communicate your elements of differentiation.<\/strong> The goal of your marketing techniques must be to create the so-called “wow<\/strong> effect<\/strong>“.<\/p>\n

Marketing that bring your customers closer<\/h3>\n

Philip Kotler places the human relationship<\/strong> with the guest at the center of tourism marketing. It is no longer just the final consumer, but someone with whom to establish a friendship<\/strong>. This is what lovemarks<\/em> do, those brands capable of generating a sense of loyalty<\/strong> that goes beyond rationality, thanks to an emotional<\/strong> bond<\/strong>.<\/p>\n

Know the market<\/h3>\n

\"market<\/p>\n

Kotler advises hosts to analyze,<\/strong> study and collect information<\/strong> to fully understand the context<\/strong> in which they operate. Flows, competitors, target markets: everything must be well defined before you can specify your strategy and your “value proposition<\/em>“.<\/p>\n

Glocal marketing<\/h3>\n

Marketing must always be glocal. But what does it mean? Your hotel should have a global look,<\/strong> calibrating the universally valid strategies at local<\/strong> level<\/strong>, declining them to your own characteristics and using them in the concrete of your business.<\/p>\n

Social media<\/h3>\n

\"Social<\/p>\n

No accommodation facility can afford nowadays not to be present online.<\/strong> But Philip Kotler specifies that you need to be professional<\/strong> when you promote your tourist offer in social networks<\/strong>. It is therefore necessary to hire someone skilled to take care of Instagram, Facebook and Twitter feed correctly.<\/p>\n","protected":false},"excerpt":{"rendered":"

Philip Kotler is considered by many the father of modern marketing. He was the first to approach the scientific method to the field of study, thus proceeding to the structuring of marketing as a real scientific discipline. Professor, writer and economist, Kotler has published more than 55 books and numerous articles, also dealing with the […]<\/p>\n","protected":false},"author":33,"featured_media":32624,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2053],"tags":[1910,3006,3004,1693,3005],"acf":[],"yoast_head":"\n5 marketing tips for your eco-hospitality - Ecobnb<\/title>\n<meta name=\"description\" content=\"Let's find out some of the tips for those involved in tourism and hospitality provided by Philip Kotler, father of modern marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobnb.com\/blog\/2020\/06\/marketing-tips-eco-hospitality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 marketing tips for your eco-hospitality - 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Spero ancora in un web che sia spazio di condivisione e divulgazione, e credo che l\u2019eco-sostenibilit\u00e0 sia una sfida imprescindibile del nostro tempo. 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