{"id":27059,"date":"2019-10-22T08:00:38","date_gmt":"2019-10-22T06:00:38","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=27059"},"modified":"2020-05-22T14:38:26","modified_gmt":"2020-05-22T12:38:26","slug":"indicators-measuring-sustainability","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/","title":{"rendered":"5 indicators for measuring your company&#8217;s sustainability and for avoiding Greenwashing"},"content":{"rendered":"<h2>How can you measure a company\u2019s sustainability? There you have the 5 main indicators for evaluating the environmental, social and economic impact of your company, making it truly sustainable and fighting against greenwashing<\/h2>\n<p>It is important to be eco-friendlier, for every aspect of our lifestyles, including our work. But how can we measure the <strong>environmental sustainability of your company<\/strong>? What are the corresponding indicators that must be taken into account?<\/p>\n<div id=\"attachment_27374\" class=\"thumbnail alignnone\"><img class=\"wp-image-27374 size-full\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/10\/3-sustainabilitys-pillars.png\" alt=\"3 sustainability's pillars\" width=\"1200\" height=\"765\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/10\/3-sustainabilitys-pillars.png 1200w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/10\/3-sustainabilitys-pillars-536x342.png 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/10\/3-sustainabilitys-pillars-344x219.png 344w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><div class=\"caption\">3 sustainability&#8217;s pillars, photo via Wikipedia<\/div><\/div>\n<p>Firstly, it is necessary to underline the fact that for defining a company as sustainable, it must respect <strong>three<\/strong> different <strong>criteria on sustainability<\/strong>:<\/p>\n<ul>\n<li><em>Economic<\/em><\/li>\n<li><em>\u00a0Environmental<\/em><\/li>\n<li>\u00a0<em>Social<\/em><\/li>\n<\/ul>\n<p>So, please notice that the term \u201c<strong>sustainable<\/strong>\u201d is not only about the environmental impact but also about the economic and social effects that the company should hold.<\/p>\n<div class=\"thumbnail alignnone\"><img src=\"https:\/\/images.pexels.com\/photos\/908295\/pexels-photo-908295.jpeg?auto=compress&amp;cs=tinysrgb&amp;h=750&amp;w=1260\" alt=\"measuring your company's sustainability\" width=\"1232\" height=\"750\" \/><div class=\"caption\">pic via Pexels<\/div><\/div>\n<h2>Measuring sustainability using indicators<\/h2>\n<p>Some aspects of sustainability are not easy to be measure as some data are considered to be \u201c<em>latent<\/em>\u201d, <strong>not immediately measurable.<\/strong><\/p>\n<p>For this reason, it is important to identify the indicators, called <strong>KPI<\/strong> (<em>Key Performance Indicators<\/em>), that produce data that can be measured through specific tools and clear systems.<\/p>\n<div class=\"thumbnail alignnone\"><img src=\"https:\/\/images.unsplash.com\/photo-1434626881859-194d67b2b86f?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"measuring sustainability's data\" width=\"1000\" height=\"664\" \/><div class=\"caption\">measuring sustainability&#8217;s data, pic by William Iven via Unsplash<\/div><\/div>\n<p>However, having said this, let\u2019s find out about these <strong>5 main indicators<\/strong> (given by recent scientific research on the magazine GreenTire in collaboration with the Bocconi University of Milan) to measure the sustainability of your company.<\/p>\n<h2>1. Conformity<\/h2>\n<p>The first indicator for a company\u2019s sustainability is about <strong>respecting the rules<\/strong> and the national or international standards. For example, a measurable indicator (KPI) can be the quantity of fines for infractions.<\/p>\n<h2>2. Use of materials and Performance<\/h2>\n<p>The second KPI introduces by the <em>GreenTire<\/em> measures the <strong>number<\/strong> <strong>of resources<\/strong> and raw materials that are used, the amount of <strong>waste<\/strong> and the <strong>emissions<\/strong> that they generate. An indicator that evaluates both the environmental and economic part of a company for defining it as \u201c<strong>sustainable<\/strong>\u201d.<\/p>\n<div class=\"thumbnail alignnone\"><img src=\"https:\/\/images.unsplash.com\/photo-1540980193882-9fc6e90e29c8?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=1000&amp;q=80\" alt=\"company's waste\" width=\"1000\" height=\"669\" \/><div class=\"caption\">pic by Goez Heinen via Unsplash<\/div><\/div>\n<h2>3. Effects<\/h2>\n<p>What are the effects that your company produces? What about its utter <strong>environmental impact<\/strong>? What kind of regulation do you have for protecting the employees? How many accidents at work have you had in your organization? Just <strong>ask these questions<\/strong> and you will have a clearer idea of the social and environmental effects of your company.<\/p>\n<h2>4. The supply Chain and the Product Life Cycle<\/h2>\n<p>This indicator underlines those aspects that are about the company itself. For defining a company as \u201csustainable\u201d, it is important to take into account the whole <strong>product life cycle<\/strong>, from the choice of raw materials to the final disposal. For this reason, it is important to acknowledge if the suppliers use <strong>renewable energy sources<\/strong>; the amount of carbon dioxide produced by moving the products; if the product may be <strong>recycled<\/strong> or reused.<\/p>\n<div class=\"thumbnail alignnone\"><img src=\"https:\/\/cdn.pixabay.com\/photo\/2017\/05\/30\/15\/26\/paper-2357299_960_720.jpg\" alt=\"recycling \" width=\"960\" height=\"640\" \/><div class=\"caption\">pic via Pixabay<\/div><\/div>\n<h2>5. Sustainable system<\/h2>\n<p>The last indicator represents how the company acts in the <strong>social context<\/strong>. It evaluates national or international relationships and the impact on the <strong>local territory<\/strong>. This indicator also shows the impact on the <strong>life quality<\/strong> of the employees and the <strong>local community<\/strong>.<\/p>\n<p>By considering these sustainability indicators, through accurate analysis, we can develop a critical point of view towards the sustainability of our company and identify the aspects that have to be improved for reaching a good <strong>balance<\/strong> among the three areas of action of sustainability (social, environmental and economic).<\/p>\n<h2>Greenwashing<\/h2>\n<div class=\"thumbnail alignnone\"><img src=\"https:\/\/live.staticflickr.com\/4056\/4565724661_88fb7c35a5_b.jpg\" alt=\"stop the greenwashing\" width=\"1024\" height=\"768\" \/><div class=\"caption\">stop the greenwashing, Lauri Rantala via Flickr<\/div><\/div>\n<p>Nowadays, everything about sustainability is fashionable, it sells, and it pays too.<\/p>\n<p>For this reason, recent research made by the society \u201c<strong>Green Intelligence<\/strong>\u201d warns us. They analyzed 426 SME that have used green-oriented advertisement campaigns and the result is that two-thirds of them declare that the \u201cgreen\u201d was a <strong>sub-strategy<\/strong>, called \u201c<strong>greenwashing<\/strong>\u201d<\/p>\n<p>It is important to <strong>get information<\/strong> on this situation and being aware of the fact that it is really important to make your companies go green.<\/p>\n<p>For further information on sustainability, read our <a href=\"https:\/\/ecobnb.com\/blog\/\" target=\"_blank\">blog <\/a>and subscribe to our <strong>newsletter<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you measure a company\u2019s sustainability? There you have the 5 main indicators for evaluating the environmental, social and economic impact of your company, making it truly sustainable and fighting against greenwashing It is important to be eco-friendlier, for every aspect of our lifestyles, including our work. But how can we measure the environmental [&hellip;]<\/p>\n","protected":false},"author":115,"featured_media":27060,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[214,4],"tags":[2787,1555,602],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 indicators for measuring your company&#039;s sustainability-Ecobnb<\/title>\n<meta name=\"description\" content=\"How can you measure a company\u2019s sustainability? There you have 5 indicators for evaluating the environmental, social and economic impact of your company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 indicators for measuring your company&#039;s sustainability-Ecobnb\" \/>\n<meta property=\"og:description\" content=\"How can you measure a company\u2019s sustainability? There you have 5 indicators for evaluating the environmental, social and economic impact of your company\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecobnb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ecobnb\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-22T06:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-22T12:38:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/10\/Cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"490\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alessandro Gallo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ecobnb\" \/>\n<meta name=\"twitter:site\" content=\"@ecobnb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro Gallo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 indicators for measuring your company's sustainability-Ecobnb","description":"How can you measure a company\u2019s sustainability? There you have 5 indicators for evaluating the environmental, social and economic impact of your company","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/","og_locale":"en_US","og_type":"article","og_title":"5 indicators for measuring your company's sustainability-Ecobnb","og_description":"How can you measure a company\u2019s sustainability? There you have 5 indicators for evaluating the environmental, social and economic impact of your company","og_url":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/","og_site_name":"Ecobnb","article_publisher":"https:\/\/www.facebook.com\/ecobnb","article_published_time":"2019-10-22T06:00:38+00:00","article_modified_time":"2020-05-22T12:38:26+00:00","og_image":[{"width":1170,"height":490,"url":"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2019\/10\/Cover.jpg","type":"image\/jpeg"}],"author":"Alessandro Gallo","twitter_card":"summary_large_image","twitter_creator":"@ecobnb","twitter_site":"@ecobnb","twitter_misc":{"Written by":"Alessandro Gallo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/#article","isPartOf":{"@id":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/"},"author":{"name":"Alessandro Gallo","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/person\/f218540862181ea7414e92daed836a8b"},"headline":"5 indicators for measuring your company&#8217;s sustainability and for avoiding Greenwashing","datePublished":"2019-10-22T06:00:38+00:00","dateModified":"2020-05-22T12:38:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/"},"wordCount":697,"publisher":{"@id":"https:\/\/ecobnb.com\/blog\/#organization"},"keywords":["companies","go green","sustainability"],"articleSection":["curiosity","go green"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/","url":"https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/","name":"5 indicators for measuring your company's sustainability-Ecobnb","isPartOf":{"@id":"https:\/\/ecobnb.com\/blog\/#website"},"datePublished":"2019-10-22T06:00:38+00:00","dateModified":"2020-05-22T12:38:26+00:00","description":"How can you measure a company\u2019s sustainability? There you have 5 indicators for evaluating the environmental, social and economic impact of your company","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ecobnb.com\/blog\/2019\/10\/indicators-measuring-sustainability\/"]}]},{"@type":"WebSite","@id":"https:\/\/ecobnb.com\/blog\/#website","url":"https:\/\/ecobnb.com\/blog\/","name":"Ecobnb","description":"Find sustainable accommodation","publisher":{"@id":"https:\/\/ecobnb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ecobnb.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ecobnb.com\/blog\/#organization","name":"Ecobnb","url":"https:\/\/ecobnb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2016\/03\/logo_transparent_512x512.png","contentUrl":"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2016\/03\/logo_transparent_512x512.png","width":512,"height":512,"caption":"Ecobnb"},"image":{"@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ecobnb","https:\/\/twitter.com\/ecobnb"]},{"@type":"Person","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/person\/f218540862181ea7414e92daed836a8b","name":"Alessandro Gallo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ecobnb.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ff4f269bfc803f9436937a08174be309?s=96&d=monsterid&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff4f269bfc803f9436937a08174be309?s=96&d=monsterid&r=g","caption":"Alessandro Gallo"},"description":"I am Alessandro Gallo, currently student of \u201cLinguistic Intermediation for the Tourism and the Enterprises\u201d at the University of Trento, in Italy. Tourism is such a relevant topic for me, not only from an academic point of view but also from a personal one. I do am interested in sustainable solutions and travels.","url":"https:\/\/ecobnb.com\/blog\/author\/alessandrogallo\/"}]}},"_links":{"self":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/27059"}],"collection":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/users\/115"}],"replies":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/comments?post=27059"}],"version-history":[{"count":3,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/27059\/revisions"}],"predecessor-version":[{"id":27375,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/posts\/27059\/revisions\/27375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/media\/27060"}],"wp:attachment":[{"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/media?parent=27059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/categories?post=27059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecobnb.com\/blog\/wp-json\/wp\/v2\/tags?post=27059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}