{"id":16653,"date":"2017-11-14T16:57:11","date_gmt":"2017-11-14T15:57:11","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?p=16653"},"modified":"2017-11-14T17:10:19","modified_gmt":"2017-11-14T16:10:19","slug":"rotterdam-street-art-sustainability","status":"publish","type":"post","link":"https:\/\/ecobnb.com\/blog\/2017\/11\/rotterdam-street-art-sustainability\/","title":{"rendered":"Street Art in Rotterdam: from art to sustainability in just a few steps"},"content":{"rendered":"<h4>The second industrial city in the Netherlands combines street art and sustainable\u00a0development to give its citizens a brand new conscience.<\/h4>\n<p>If you find yourselves wandering around the pedestrian areas of <strong>Rotterdam<\/strong>, do not forget to look down at your feet. \u201c<strong><em>Stand straight, walk proud<\/em><\/strong>\u201d suggest the crosswalk that passes through one of the most chaotic districts of the city centre, where pedestrians have now acquired new power: they are not afraid of car horns and drivers\u2019 impatient and nasty looks anymore and, on the contrary, they now embody the harbingers of a human-sized future. Or even better, an <strong>environment<\/strong>-sized future.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-16653 gallery-columns-3 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2017\/11\/rotterdam-street-art-sustainability\/cc6\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/11\/cc6-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Rotterdam, street art\" aria-describedby=\"gallery-1-16666\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-16666'>\n\t\t\t\tph. via streetmakers.nl\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2017\/11\/rotterdam-street-art-sustainability\/cc1\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/11\/cc1-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-16668\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-16668'>\n\t\t\t\tph. via streetmakers.nl\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/ecobnb.com\/blog\/2017\/11\/rotterdam-street-art-sustainability\/cc7\/#main'><img width=\"270\" height=\"200\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/11\/cc7-270x200.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Rotterdam, street art\" aria-describedby=\"gallery-1-16667\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-16667'>\n\t\t\t\tph. via streetmakers.nl\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h2>Art on the streets of Rotterdam<\/h2>\n<p>For this reason, <em>The Creative Crosswalk Team<\/em>, with the help of Street Makers association, has decided to transform the way in which we cross roads, conveying a double meaning to it: firstly, it has an artistic significance as an <strong>artwork<\/strong> created to amuse the audience and secondly, it has an <strong>ecological significance<\/strong> as a work with a value which goes beyond mere beauty and which makes the <strong>pedestrian<\/strong> meditate on the environment, sometimes consciously and sometimes unconsciously.<\/p>\n<p>And it is right in this moment that we wonder: isn\u2019t it this the real aim of street art? To combine more elements in order to have a bigger impact on the viewer?<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/216908235\" width=\"871\" height=\"490\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/216908235\">Creative Crosswalk Rotterdam<\/a> from <a href=\"https:\/\/vimeo.com\/user66473994\">Jorn &amp; Lior<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<h2>The power\u00a0of Street Art<\/h2>\n<p>Since it first started, street art\u2019s main target has always been to shock, <strong>educate<\/strong> and engender doubts and questions in the head of the person who ends up looking at it, sometimes without even wanting it. It is \u201curban\u201d because it is not locked up in a museum. Urban indeed, as everyone who steps out of the front\u00a0door and ventures into the city streets can see it. In this, in fact, lies its power: in <strong>reaching people\u2019s thoughts<\/strong> without the need of being searched for or even explained. Sometimes, as Adelheid\u2019s story proves, street art can leak in us, changing our perspectives at the most unexpected time.<\/p>\n<p>Street art is an outburst, a silent scream, which manages to convey <strong>critical consciousness<\/strong>. From Banksy\u2019s<br \/>\nwar and oppression images to crosswalks in Rotterdam, its aim does not change, but it evolves instead,<br \/>\nadapting itself to present needs. Nowadays, the safeguard of our Planet certainly gets a place on our priorities\u2019 podium.<\/p>\n<h2>Adelheid\u2019s story<\/h2>\n<p>Adelheid, 29 years old, born and raised in <strong>Rotterdam<\/strong>, does not remember the first time she consciously chose not to drive to work and walk there instead. She tells, with a smile on her face, that she woke up one day with two words in her head: \u201cWalk proud\u201d they were, and she had probably noticed them on the <strong>crosswalk<\/strong> near her house the day before.<\/p>\n<p>She instinctively felt the need of being a part in making her city an example of <strong>sustainability<\/strong>. While she was <strong>walking<\/strong> that morning, she thought about her children and the world they would have been living in once they had grown. To this very day, Adelheid feels proud when she walks and so do many others living in Rotterdam, who have chosen a sustainable alternative, also thanks to <a href=\"http:\/\/streetmakers.nl\/creative-crosswalk-rotterdam\/\" target=\"_blank\">Street Makers<\/a>. Thanks to this organization\u2019s creative and genius ideas, viability has become\u00a0lees boring and more stimulating.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Cover image: ph\u00a0via\u00a0streetmakers.nl<\/em><\/p>\n<h4>You might also like:<\/h4>\n<h4><a href=\"https:\/\/ecobnb.com\/blog\/2016\/07\/rotterdam-floating-forest-trees\/\" target=\"_blank\">Rotterdam, a floating forest to save trees<\/a><\/h4>\n<h4><a href=\"https:\/\/ecobnb.com\/blog\/2016\/04\/women-living-countryside\/\" target=\"_blank\">Women and nature: living in countryside lengthens your life<\/a><\/h4>\n<h4><a href=\"https:\/\/ecobnb.com\/blog\/2016\/05\/winners-goldman-environmental-prize\/\" target=\"_blank\">The winners of the Goldman Environmental Prize<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The second industrial city in the Netherlands combines street art and sustainable\u00a0development to give its citizens a brand new conscience. If you find yourselves wandering around the pedestrian areas of Rotterdam, do not forget to look down at your feet. \u201cStand straight, walk proud\u201d suggest the crosswalk that passes through one of the most chaotic [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":16665,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[214],"tags":[430,1596,91],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rotterdam: from art to sustainability in just a few steps<\/title>\n<meta name=\"description\" content=\"If you are wandering around the pedestrian areas of Rotterdam, do not forget to look at your feet, you could find art works that promotes sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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