{"id":62545,"date":"2025-11-02T11:47:09","date_gmt":"2025-11-02T10:47:09","guid":{"rendered":"https:\/\/ecobnb.com\/blog\/?page_id=62545"},"modified":"2025-11-10T12:51:42","modified_gmt":"2025-11-10T11:51:42","slug":"ecobnb-story","status":"publish","type":"page","link":"https:\/\/ecobnb.com\/blog\/ecobnb-story\/","title":{"rendered":"The Story of Ecobnb: Our Journey to Sustainable Tourism"},"content":{"rendered":"<h2>How Ecobnb was born, the adventure undertaken to improve the way we travel, to make tourism more sustainable, respectful of the environment, places, and local communities. Here, we want to share our story, who we are, and why we do it<\/h2>\n<p>We are Simone and Silvia, and in 2013 we decided to revolutionize our lives by creating <a href=\"https:\/\/ecobnb.com\" target=\"_blank\" rel=\"noopener\"><strong>Ecobnb<\/strong><\/a>: a place where responsible travelers meet <strong>eco-friendly accommodations<\/strong> that invest every day in a better future. This is the story of how a personal dream turned into a global movement for sustainable travel.<\/p>\n<p><span style=\"color: initial;\">The project was born from our <strong>personal journey<\/strong>: already involved in a sustainable purchasing group, passionate about bioconstruction, organic living, and zero waste, we wanted to <strong>make better choices possible even during our travels<\/strong>.<\/span><\/p>\n<div id=\"attachment_62669\" class=\"thumbnail alignnone\"><img class=\"wp-image-62669 size-full\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Silvia-Simone-Ecobnb-Ecobnb-ok-1536x1440-1.jpg\" alt=\"Silvia and Simone, founders of Ecobnb. Silvia, a great lover of nature and travel, handles communications. Simone, passionate about technology and IT, is the CEO of Ecobnb.\" width=\"1536\" height=\"1440\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Silvia-Simone-Ecobnb-Ecobnb-ok-1536x1440-1.jpg 1536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Silvia-Simone-Ecobnb-Ecobnb-ok-1536x1440-1-536x503.jpg 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Silvia-Simone-Ecobnb-Ecobnb-ok-1536x1440-1-768x720.jpg 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Silvia-Simone-Ecobnb-Ecobnb-ok-1536x1440-1-344x323.jpg 344w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><div class=\"caption\">Silvia and Simone, founders of Ecobnb. Silvia, a great lover of nature and travel, handles communications. Simone, passionate about technology and IT, is the CEO of Ecobnb.<\/div><\/div>\n<h2>Change starts with us<\/h2>\n<p data-start=\"2051\" data-end=\"2232\">We realized that many things weren\u2019t working, and ignoring them was no longer an option. So we decided to <strong data-start=\"2167\" data-end=\"2190\">take the first step<\/strong>, convinced that <strong>every small action counts<\/strong> and can make a difference. From here comes our daily commitment: <strong>making tourism more sustainable<\/strong>, gentle, and <strong>respectful of the planet<\/strong>.<\/p>\n<p data-start=\"2234\" data-end=\"2309\">As Gandhi said:<br data-start=\"2253\" data-end=\"2256\" \/><strong data-start=\"2256\" data-end=\"2307\">\u201cBe the change you wish to see in the world.\u201d<\/strong><\/p>\n<div class=\"embed-container\"><iframe loading=\"lazy\" title=\"ViaggiVerdi\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/BVTWCt3ic7E?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/ecobnb.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h2>Where it all began<\/h2>\n<p><img class=\"size-full wp-image-62672 alignright\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Screenshot-from-2024-03-27-09-15-23-e1711532446196-536x421-1.png\" alt=\"Simone Riccardi\" width=\"536\" height=\"421\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Screenshot-from-2024-03-27-09-15-23-e1711532446196-536x421-1.png 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/Screenshot-from-2024-03-27-09-15-23-e1711532446196-536x421-1-344x270.png 344w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/p>\n<blockquote><p>&#8220;It all started with a frustrating\u00a0search: I was looking for a <strong data-start=\"2529\" data-end=\"2553\">sustainable accommodation<\/strong> for a conference in Potenza, and after hours of trying, the only option was a convent.<\/p>\n<p><span style=\"font-size: revert; color: initial;\">At that moment, I realized that <\/span><strong style=\"font-size: revert; color: initial;\">there was no tool to make<\/strong> <strong style=\"font-size: revert; color: initial;\" data-start=\"2711\" data-end=\"2756\">eco-friendly tourism easy and accessible<\/strong><span style=\"font-size: revert; color: initial;\">.<\/span><\/p>\n<p><span style=\"font-size: revert; color: initial;\">A few years later, while working on the Bed &amp; Breakfast website in Parma, I experimented with a <\/span><strong style=\"font-size: revert; color: initial;\">search criterion related to sustainability:<\/strong><span style=\"font-size: revert; color: initial;\"> it worked so well that the idea of creating a portal for all eco-friendly accommodations in Italy was born.<\/span><\/p>\n<p><span style=\"font-size: revert; color: initial;\">Thus, at the end of May 2013, ViaggiVerdi was launched, which in 2014 became Ecobnb. Today, <strong data-start=\"1340\" data-end=\"1363\">our story continues<\/strong>, inspiring thousands of travelers and hosts to choose a greener way to travel.<\/span><span style=\"font-size: revert; color: initial;\">\u00a0<\/span><\/p>\n<p><strong style=\"font-size: revert; color: initial;\" data-start=\"3301\" data-end=\"3324\">Join us:<\/strong><span style=\"font-size: revert; color: initial;\"> tell your friends, book your green stay, or recommend eco-friendly accommodations you know. Every small action counts!&#8221;<\/span><\/p>\n<p><span style=\"font-size: revert; color: initial;\">Simone Riccardi, founder of Ecobnb<\/span><\/p><\/blockquote>\n<h2>Ecobnb today<\/h2>\n<div class=\"embed-container\"><iframe loading=\"lazy\" title=\"Ecobnb - the community of Sustainable Tourism\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/Au1RewRlWxs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/ecobnb.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Ecobnb is <strong>the reference point for those seeking eco-friendly accommodations<\/strong>, but it\u2019s also the right place to find all kinds of advice on:<\/p>\n<ul>\n<li><strong>Slow itineraries<\/strong>, to explore on foot, by bike, or on horseback,<\/li>\n<li><strong>Less-known<\/strong> and <strong>more authentic places<\/strong>, to discover sustainably,<\/li>\n<li><strong>Traveling more consciously<\/strong> and respectfully towards the planet.<\/li>\n<\/ul>\n<p data-start=\"2657\" data-end=\"2885\">Tourism is one of the main causes of pollution, and Ecobnb was born to help conscious travelers find <strong data-start=\"3738\" data-end=\"3774\">small sustainable accommodations<\/strong>, giving visibility to those who already work passionately for a better future. With Ecobnb, you can easily book any type of <strong data-start=\"3903\" data-end=\"3929\">eco-friendly stay<\/strong>: farm stays in nature, treehouses, zero-emission lodges, or distributed hotels in ancient villages.<\/p>\n<p data-start=\"4048\" data-end=\"4208\">Every stay helps <a href=\"https:\/\/ecobnb.it\/blog\/alberi\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"4078\" data-end=\"4125\">reduce consumption, waste, and CO\u2082 emissions<\/strong><\/a>, up to 8 kg per person per day, equivalent to <strong data-start=\"4179\" data-end=\"4202\">295 trees planted<\/strong>!<\/p>\n<h2 data-start=\"3151\" data-end=\"3365\">Growth and projects<\/h2>\n<p><img class=\"alignnone size-full wp-image-62671\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/untwo-2017-madrid.jpg.webp\" alt=\"untwo 2017 madrid\" width=\"870\" height=\"490\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/untwo-2017-madrid.jpg.webp 870w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/untwo-2017-madrid.jpg-536x302.webp 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/untwo-2017-madrid.jpg-768x433.webp 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/untwo-2017-madrid.jpg-570x320.webp 570w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/untwo-2017-madrid.jpg-344x194.webp 344w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/p>\n<p data-start=\"3402\" data-end=\"3625\"><span style=\"color: initial;\">Thanks to the <\/span><strong><a href=\"https:\/\/ecobnb.it\/blog\/2014\/05\/ecodots-unione-europea-turismo-sostenibile\/\" target=\"_blank\" rel=\"noopener\">European EcoDots project<\/a><\/strong><span style=\"color: initial;\">, Ecobnb expanded internationally, connecting eco-friendly accommodations from over 60 countries and aligning sustainability criteria with leading environmental certifications.<\/span><\/p>\n<p data-start=\"3627\" data-end=\"3830\">In 2017, the <strong data-start=\"3638\" data-end=\"3677\">World Tourism Organization<\/strong> awarded us the <a href=\"https:\/\/ecobnb.it\/blog\/2017\/01\/unwto-awards-turismo-sostenibile\/\" target=\"_blank\" rel=\"noopener\">UNWTO Award<\/a> for innovation and sustainability, an important milestone that motivated us to continue innovating and strengthening our community.<\/p>\n<p data-start=\"3832\" data-end=\"4099\">During the 2020 pandemic, while global tourism came to a halt, awareness grew of how <a href=\"https:\/\/ecobnb.it\/blog\/2020\/04\/pandemie-cura-biodiversita\/\" target=\"_blank\" rel=\"noopener\">our well-being is closely connected to the planet\u2019s well-being<\/a>. We continued supporting eco-friendly accommodations with <strong data-start=\"3962\" data-end=\"4026\">workshops, online training, and a <a href=\"https:\/\/ecobnb.it\/blog\/partner-convenzionati\/\" target=\"_blank\" rel=\"noopener\">catalog of green suppliers<\/a><\/strong>, turning a crisis into an opportunity for growth and sustainability.<\/p>\n<p data-start=\"4101\" data-end=\"4372\">In recent years, we have launched <strong data-start=\"4136\" data-end=\"4171\">concrete projects for nature<\/strong>: planting native trees with farm stays and guardian farmers, and creating <a href=\"https:\/\/ecobnb.it\/blog\/2023\/07\/piantare-alberi-foreste-secolari\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"4262\" data-end=\"4292\">centuries-old forests in Italy<\/strong><\/a>, which travelers can visit and support through <a href=\"https:\/\/ecobnb.it\/shop\" target=\"_blank\" rel=\"noopener\"><strong>Ecobnb gift cards<\/strong><\/a>.<\/p>\n<div id=\"attachment_62670\" class=\"thumbnail alignnone\"><img class=\"size-full wp-image-62670\" src=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/biodiversita-foreste-870x490.jpg.webp\" alt=\"biodiversity forests\" width=\"870\" height=\"490\" srcset=\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/biodiversita-foreste-870x490.jpg.webp 870w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/biodiversita-foreste-870x490.jpg-536x302.webp 536w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/biodiversita-foreste-870x490.jpg-768x433.webp 768w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/biodiversita-foreste-870x490.jpg-570x320.webp 570w, https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2025\/11\/biodiversita-foreste-870x490.jpg-344x194.webp 344w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><div class=\"caption\">Photo via Canva PRO<\/div><\/div>\n<h2 data-start=\"4403\" data-end=\"4667\">Join us<\/h2>\n<p data-start=\"4403\" data-end=\"4667\">With Ecobnb, we want to show that <strong data-start=\"4438\" data-end=\"4472\">a different kind of tourism is possible<\/strong>, one that respects the planet and its inhabitants. <strong>Every sustainable choice<\/strong>, every conscious journey, every eco-friendly accommodation we visit together is a step toward a better world.<\/p>\n<p data-start=\"4669\" data-end=\"4685\">Will you join us?<\/p>\n<p style=\"text-align: right;\" data-start=\"4669\" data-end=\"4685\"><em>Page updated September 2025<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Ecobnb was born, the adventure undertaken to improve the way we travel, to make tourism more sustainable, respectful of the environment, places, and local communities. Here, we want to share our story, who we are, and why we do it We are Simone and Silvia, and in 2013 we decided to revolutionize our lives [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":62673,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Story of Ecobnb: Our Journey to Sustainable Tourism<\/title>\n<meta name=\"description\" content=\"Discover the story of Ecobnb: how the dream of Simone and Silvia gave birth to the largest community dedicated to sustainable tourism.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecobnb.com\/blog\/ecobnb-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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