When<\/strong>: Tuesday, April 4, 2017, from 10:00 to 17:00<\/p>\n Where<\/strong>: Florence,<\/strong> Impact Hub, Via Panciatichi 14, Building F, 50127.<\/p>\n In collaboration with<\/strong>:\u00a02017 International Year of Sustainable Tourism<\/a>, evway, IT.A.CA’ migrants and travelers festival of Responsible Tourism, FIAB (Italian Federation of Friends of the Bicycle), Cultural Association Citt\u00e0 Invisibili.<\/p>\n On the occasion of the International Year of Sustainable Tourism<\/strong>, proclaimed by the World Tourism Organization for 2017, Ecobnb offers\u00a0to all a\u00a0public and free educational<\/strong> about eco-friendly accommodations and tourism. During\u00a0the day, along with experts and tour operators we will discover together how to improve the environmental impact of a hotel and of a tourist offer.<\/p>\n We deepen how a hospitality can be innovated with attention to ecology<\/strong>, to cycling<\/strong> and to electric<\/strong> mobility<\/strong>, so that it can\u00a0meet the needs of new<\/strong> travelers<\/strong>. But also how to create for them special offers<\/strong> integrated to the territory<\/strong> and how to best promote<\/strong> them online.<\/p>\n Workshop participants will be involved in small groups to\u00a0work on thematic focus, in order to share ideas<\/strong> and concrete offers<\/strong>\u00a0for sustainable<\/strong> tourism<\/strong>. It will also be an opportunity to meet virtuous reality and learn about the best practices<\/strong> of sustainable tourism.<\/p>\n Program:<\/strong><\/p>\n 10.00<\/strong> – Greetings and Introduction<\/p>\n 10.10<\/strong> – Sustainable tourism and development of the territory in an innovative tourism (Pierluigi Musar\u00f2, University of Bologna and Festival IT.A.CA ‘)<\/p>\n 10.50<\/strong> – Eco-travelers: new markets and opportunities (Silvia Ombellini, Ecobnb)<\/p>\n 11.10<\/strong> – How to innovate the tourism hospitality \u00a0caring for the environment and people (Simone Riccardi, Ecobnb)<\/p>\n 11.30<\/strong> – Teamwork<\/p>\n 12.30<\/strong> – Hospitality and sustainable mobility (Michela Negri, EVway)<\/p>\n 13.00<\/strong> – Conclusions and debate (Simone Riccardi, Ecobnb)<\/p>\n Lunch break<\/p>\n 14.30<\/strong> – Albergabici: hospitality for those traveling by bike or train (Michele Mutterle, Albergabici)<\/p>\n 15.00<\/strong> – The challenge of sustainable hospitality in historic buildings: Antico Spedale del Bigallo (Arch. Ferdinando Adorno, Yo Soy Hospitality)<\/p>\n 15.15<\/strong> – Organic farmhouse\u00a0Poderaccio: share their sustainable lifestyle with the guests.<\/p>\n 15.30<\/strong> – Alternative solutions (Massimiliano Ciappi, Le Costarelle Farmhouse)<\/p>\n 15.45<\/strong> – Web marketing: targeted offers for new travelers (Simone Riccardi, Ecobnb)<\/p>\n![\"Workshop](\"https:\/\/ecobnb.com\/blog\/app\/uploads\/sites\/3\/2017\/03\/Educational-Firenze-con-loghi-2-EN-01.png\")
<\/p>\nRegistration: To take part to\u00a0the workshop you must register at this link<\/a><\/span><\/h4>\n
Speakers:<\/h3>\n\n\t\t